New Research Shows How Manufacturers are Using Content Marketing to Build Audiences
Guest post from Lisa Murton Beets, Research Director, Content Marketing Institute Are you delivering valuable, relevant, consistent content to your audience? If not, prepare to be ignored. There is just too much information available today, and only so much time in a...
LinkedIn: Not what you think it is
By Chris Ilcin, Account Superintendent, Sonnhalter LinkedIn gets a bad rap. Some describe it as “Facebook for Job Hunters” or worse. And part of that problem is real. Since its purchase by Microsoft, the platform has struggled with its identity and purpose. Is it a...
Customer Service for Customer Retention & Value
Today we have a guest post from Russ Hill, Founder of Ultimate Lead Systems. I recently lunched with some long-time friends and sales and marketing professionals. The topic turned to the importance of Customer Service in the face of the plethora of CRM and Marketing...
The Crisis Isn’t Looming Anymore… It’s Here.
By Chris Ilcin, Account Superintendent, Sonnhalter The mainstream media continues to wake up to the skills gap in the trades, as this recent report from CBS Sunday Morning proves. The report was spurred by the lack of skilled tradespeople specifically surrounding...
Mapping Your Plan
By Rachel Kerstetter, PR Architect, Sonnhalter It's that time of year again... the 2017 calendar is looking thin and we've turned our attention to next year. If you haven't already started planning your marketing communications for 2018, now is the time. To have a...
Have you considered your brand experience?
By Rachel Kerstetter, PR Architect, Sonnhalter Last year, I wrote a blog about Generation Z being the true digital native generation and urged organizations to look ahead. Perhaps you heeded that urging and have been looking forward, perhaps you're still trying to...
Does “Phishing” spell the end of email marketing?
Today we have a guest post from Russ Hill, Founder of Ultimate Lead Systems. There is something “fishy” going on with my email and I’ll bet you are having the same problem. It’s call “phishing” and every day is phishing season. It spells BIG trouble for email...
Eighth Annual Sonnhalter Tool Drive Raises $30,000 Worth of Donations for Habitat for Humanity
CLEVELAND – September 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for an eighth year during its annual Sonnhalter Tool Drive,...
Email Like You’re in High School
By Chris Ilcin, Account Superintendent, Sonnhalter Last weekend was my high school reunion. Lots of fun and a great time (we even used it as an excuse to raise money for a local charity). And then I read this excellent article on what consumers want from email...
Why Marketing and Sales Need to Work Together
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter For some reason there’s always been a disconnect between sales and marketing, and for the life of me I can’t understand why they can’t play nice. After all isn’t the objective of both is to increase sales? I...