Going Viral Isn’t Everything: Setting Reasonable Expectations for Your Social Media Campaign
By Andrew Poulsen, PR Technician While companies big and small have utilized social media to engage with customers for a decade, it wasn’t until maybe five or six years ago that we saw a paradigm shift in how brands used their voices online. Instead of using social...
The Scary Side of Public Relations
By Rosemarie Ascherl-Lenhard, Public Relations Foreman It's that spooky time of the year -- so it seems like a good time to rehash some of the aspects of public relations that can be the scariest to clients. We find the realm of public relations to be fun, exciting...
Are You Attending STAFDA In Phoenix This Week?
Are you in Phoenix attending this month's STAFDA trade show? If so, check out our exclusive Insider’s Guide to Phoenix and use this guide to help you get around the Valley of the Sun during your free time. – Want to know where the locals like to eat and drink? We have...
Manufacturing Day: Open Doors, Open Minds
by Chris Ilcin, Account Superintendent Inspiring the next generation of manufacturers. We were going to do a big wrap-up of all the Manufacturing Day 2018 events our clients, partners and friends hosted, but this video from the National Association of Manufacturers...
Why You Use Relationship Marketing When Trying to Reach Contractors
by Matt Sonnhalter, Vision Architect I’ve always been a big believer in relationship selling. After all, we usually buy stuff from people we know, like and trust. Agree? So why not take that to another step in the selling process by using the same principles to...
An Idea Worth Stealing
by Chris Ilcin, Account Superintendent Lowbrow Customs is a Cleveland-based maker of custom motorcycles and parts. They’ve made some innovative accessories and amazing builds, garnering a reputation that’s worldwide. But it’s what they’re doing in our hometown...
Ninth Annual Sonnhalter Tool Drive Raises $31,000 Worth of Donations for Habitat for Humanity
CLEVELAND – September 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a ninth year during its annual Sonnhalter Tool Drive,...
Today is National Tradesmen Day!
Where would we be without them? The unsung heroes of American Industry. At Sonnhalter, we know tradesmen well. They are the customers of the clients we serve. They’re construction workers and maintenance professionals. Electricians and plumbers. On the third Friday in...
I Rode My Motorcycle Across the United States to Visit America’s Manufacturers. Here’s What I Learned.
by Chris Ilcin, Account Superintendent As anyone concerned with problem-solving can attest, sometimes a different perspective can make a world of difference. That’s what makes this project from David Bohrer so amazing. A former White House photographer, he set out...
Attending IMTS in Chicago this week?
Are you in Chicago attending this month's IMTS trade show? If so, check out our exclusive Insider’s Guide to Chicago and use this guide to help you get around town during your free time. – Want to know where the locals like to eat and drink? We have the insider...