Making the Most of a Trade Show Visit
The Precision Machined Products Association has a growing membership of machine shops, technical members and others involved in the precision manufacturing sector. One of the more innovative ways they communicate with current and potential members is through a regular...
8 Tips for Making Customer Service a Priority in your Marketing
Think customer service isn’t an integral part of your marketing? Ask yourself the following questions: What part of your company do existing customers deal with the most? Have you ever avoided a business because of a negative remark a friend made? If the answer to...
Manufacturers May Be the New Nerds? (In a GREAT Way)
By Chris Ilcin, Account Superintendent, Sonnhalter Remember about 10 years ago? The Lord of the Ring movies had raked in awards (and millions of dollars), San Diego ComicCon became something you heard about, E3 became the trade show you wished you got to go to and The...
Updated Electrical Market Overview Now Available
Information on electrical market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter we pride ourselves on working only in the B2T, or...
Sonnhalter Partners with Habitat for Humanity for the Ninth Annual Sonnhalter Tool Drive
Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed. CLEVELAND – July 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Rosemarie Ascherl-Lenhard Rejoins Sonnhalter as Public Relations Foreman
CLEVELAND – June 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, recently announced Rosemarie Ascherl-Lenhard is rejoining the firm as public relations foreman. In the role of public...
Getting the Most out of Your Company’s Instagram Account (Part 1)
By Andrew Poulsen, PR Technician In less than 10 years, social media has evolved from a fun distraction to keep in touch with college friends and distant relatives, to an essential tool needed by any brand looking to engage with its customers or maintain relevance...
Making the Most of YouTube
By Chris Ilcin, Account Superintendent YouTube has become the prime research tool on the web. With a staggering breadth of content and connected communities for almost every niche, it’s definitely earned a place in your marketing efforts. If you don’t have a video...
PMPA Addresses Skills Gap With Member Outreach
The precision machining industry is facing one of the largest skills gap with large numbers of experienced workers retiring, and few younger workers even knowing that the careers exist. The trade organization, Precision Machined Products Association (PMPA), is facing...
6 Ways to Make Sure You’re Using Multimedia Effectively
Multimedia can seem like another of those “marketing buzzwords.” But when it comes right down to it, the key is to effectively use images to tell your product’s or brand’s story, and it can be incredibly successful and easy. In our latest Tip Sheet, we’ve laid out 6...