Sonnhalter Partners with Habitat for Humanity for the Ninth Annual Sonnhalter Tool Drive
Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed. CLEVELAND – July 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Rosemarie Ascherl-Lenhard Rejoins Sonnhalter as Public Relations Foreman
CLEVELAND – June 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, recently announced Rosemarie Ascherl-Lenhard is rejoining the firm as public relations foreman. In the role of public...
Getting the Most out of Your Company’s Instagram Account (Part 1)
By Andrew Poulsen, PR Technician In less than 10 years, social media has evolved from a fun distraction to keep in touch with college friends and distant relatives, to an essential tool needed by any brand looking to engage with its customers or maintain relevance...
Making the Most of YouTube
By Chris Ilcin, Account Superintendent YouTube has become the prime research tool on the web. With a staggering breadth of content and connected communities for almost every niche, it’s definitely earned a place in your marketing efforts. If you don’t have a video...
PMPA Addresses Skills Gap With Member Outreach
The precision machining industry is facing one of the largest skills gap with large numbers of experienced workers retiring, and few younger workers even knowing that the careers exist. The trade organization, Precision Machined Products Association (PMPA), is facing...
6 Ways to Make Sure You’re Using Multimedia Effectively
Multimedia can seem like another of those “marketing buzzwords.” But when it comes right down to it, the key is to effectively use images to tell your product’s or brand’s story, and it can be incredibly successful and easy. In our latest Tip Sheet, we’ve laid out 6...
Using the Gender Gap to Close the Skills Gap
As the focus on the skills gap has grown, so have efforts to draw women into these well-paying, career-path jobs. Along with technology and training advancements, so are the opportunities and accessibility to these previously “men only” careers. It’s taken root in...
Updated HVAC Market Overview Now Available
Information on HVAC market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter we pride ourselves on working only in the B2T, or...
3 Ways PR Can Contribute to Your SEO Strategy
By Andrew Poulsen, PR Technician, Sonnhalter You can have the most beautiful website to ever exist, or have a smooth e-commerce system that buyers will love, but if they don’t find you, is it worth it? First and foremost, make sure you’ve got your site setup with SEO...
9 Tips for Using Public Relations to Further Your Message and Marketing
Public relations should be a part of any size company’s marketing plan. Effective communication with your current and prospective customers, industry trade publications, electronic media and the general public is not only essential to your company’s success, but a...