Tenth Annual Sonnhalter Tool Drive Raises $28,000 Worth of Donations for Habitat for Humanity
CLEVELAND – September 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a tenth year during its annual Sonnhalter Tool Drive,...
Honoring the Trades, Building the Future
By Rosemarie Ascherl-Lenhard, PR Foreman, Sonnhalter It seems especially appropriate to address the subject of “skills gap” today, the third Friday in September, which is also “National Tradesmen Day.” National Tradesmen Day is a day where we honor the men and women...
Are You Considered a “Trusted Authority” in Contractors’ Minds?
By John Sonnhalter, Founder, Sonnhalter We all want to be recognized as leaders in our respective fields and in today’s world the current mantra is to be that “Trusted Authority.” To be a recognized leader in your field is not an overnight sensation. It takes time and...
Manufacturers: Avoid These Three Frequent Failures of a Product Launch
Today we have a guest post from MAGNET (The Manufacturing and Growth Advocacy Network) organization that has a mission for helping manufacturers grow and compete in Northeast Ohio, especially the 98% of startup to medium-sized manufacturers that drive our economy....
Sonnhalter Adds Cleaning Technologies Group as New Client
CLEVELAND – August 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Cleaning Technologies Group (CTG) as one of its newest clients. Founded more than a century ago, Cleaning...
How Effective is Your Social Media Strategy in Reaching the Professional Tradesman?
By Andrew Poulsen, Content Engineer, Sonnhalter Social media has been an essential cog in every consumer brand’s marketing machine for more than a decade, but manufacturers in the trade industries have been slow to embrace the many marketing advantages that come with...
Thousands of vocational programs, many ways to connect
By Rosemarie Ascherl-Lenhard, PR Foreman, Sonnhalter We're in the midst of back-to-school season--which prompted us to update our vocational education database. And with the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue...
Sonnhalter Updates Comprehensive List of Nation’s Vocational Education Programs
Agency updates and improves its list of more than 980 schools and 4,700 technical programs across the country. CLEVELAND – October 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, updated...
Skills Gap: We’re Between a Rock and a Hard Place
By John Sonnhalter, founder and rainmaker journeyman, Sonnhalter Our workforce is aging faster than we can replace them, especially in the skilled labor category. High schools used to push college as the only viable alternative to higher education. These graduates,...
Sonnhalter Partners With Habitat for Humanity for Tenth Annual Tool Drive
Donate extra inventory, demo models, tools and building materials that are no longer needed during the month of August to support Habitat for Humanity. CLEVELAND – August 1, 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the...