Content Marketing Research for Manufacturing
A recent study published by The Content Marketing Institute identifies issues that manufacturing content marketers are facing. The B-to-B sector has always been known to be slightly behind the curve when compared to consumer goods, but the manufacturing side is even...
3 Areas To Tackle Now For Bottom Line Impact
This post originally appeared on INSIGHT2PROFIT.com. Several years ago, an Ohio-based specialty metal business made the decision not to charge for freight costs, even though their products were extremely heavy. The rationale? None of their competitors were charging,...
International Builders’ Show (IBS/KBIS) 2020 Show Recap
By Matt Sonnhalter, Vision Architect, Sonnhalter This year’s NAHB International Builders’ Show was as robust as ever, with more than 90,000 attendees and 1,400 exhibitors packed into the massive, 60,000-square-foot Las Vegas Convention Center. The show has always been...
Marketing Minute: Trade Show Pre-Show Activities
We're in the midst of trade show season, and admittedly, trade shows can be overwhelming. Sonnhalter is here to help. In the first installment of our series of Marketing Minute videos on trade show best practices, Matt Sonnhalter reviews some of the pre-show...
Benefits and Challenges of Unpaid Influencer Partnerships
by Andrew Poulsen, Content Engineer, Sonnhalter Lately, we have seen tremendous growth in the number of influencers in the trades. In fact, it has grown so much so that Sonnhalter clients are forming partnerships and relationships with these influencers much in the...
Manufacturers: How Are You Getting Closer to Professional Tradesmen?
By John Sonnhalter, Founder, Sonnhalter Beyond the normal marketing tactics you do, what are you doing to get closer to your contractors and LISTEN to what their issues are? May I suggest a tradesmen council? You all have brand advocates out there, why not get them...
The State of SEO In Industrial Marketing
Today, most industrial marketers understand that their company’s website entails more than a nice-looking, professional site that is informative and responsive. SEO is an important component to generate traffic to your site and shouldn’t be neglected. SEO is a...
How to Use Content to Reach Contractors
By John Sonnhalter, Founder and Rainmaker Journeyman, Sonnhalter We all want to get our message in front of contractors. In order to get more mileage out of your content, you need to tie it to your strategy. We need to help contractors with solutions to their...
Sonnhalter Honored with Multiple PRSA Rocks Awards
Marketing firm wins gold award in “Brand and Reputation” category on behalf of Kapro Tools and bronze award in “Media Relations: Trade” category on behalf of Weldcote. CLEVELAND – December 2019 – Sonnhalter, a communications firm marketing to the professional...
Finding Common Ground within the “Millennial Mindset”
By Andrew Poulsen, Content Engineer, Sonnhalter “Millennial Mindset,” hosted by Walsh University faculty members Ron Scott and Amanda Gradisek, is a podcast that pairs Baby Boomers or Generation Xers with Millennials who work in a particular field and tries to find...