Are You Using Automation Tools to Help in Social Media?
We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Every industry is different but following are some automation tools you should...
Digital Transformation in Construction Businesses: Common Challenges and Solutions
by Lisa Michaels, guest columnist The construction industry is slowly embracing digital transformation and using it in its design, project estimation, and safety perspectives. However, some of the players are still hesitant about the new technological changes, making...
Virtual Happy Hours, Makeshift Offices and a Million Zoom Calls: Team Sonnhalter Checks in from Home
by Andrew Poulsen, Content Engineer It has been more than five months since the Sonnhalter office transitioned to an indefinite work-from-home (WFH) policy amidst the COVID-19 pandemic. And like thousands of companies and millions of employees all over the world, we...
COVID-19’s Effects on B2T (Business-to-Trades) Industry Distributors
By Matt Sonnhalter, Vision Architect As all aspects of the B2T (business-to-trades) industry are challenged with navigating their businesses through the realities of COVID-19, we had the opportunity to gain some insights on this “New Normal” as it relates to the...
How the Trade Media is Adjusting to the “New Normal” of COVID-19: A Conversation with CFE Media
By Matt Sonnhalter, Vision Architect As we are all challenged with navigating our businesses through the realities of COVID-19, we’ve noticed that a number of the trade media have been nimble in responding to the “New Normal.” We had the opportunity to speak with...
Sonnhalter Partners with Habitat for Humanity for Eleventh Annual Sonnhalter Tool Drive
Donate extra inventory, demo models, tools and building materials that are no longer needed during the month of August to support Habitat for Humanity. CLEVELAND – July 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Independence Day Reminds of U.S. Manufacturing
The Fourth of July is more than fireworks, parades, cookouts and a day off. It’s a day that we recognize our country’s independence. All of the red, white and blue that comes out for Independence Day brings U.S. manufacturing to mind. Did you know... Each dollar spent...
B-to-B Video is on the Rise: Are You Taking Advantage?
Does your company have a presence on YouTube? If not, consider these stats: 2 billion monthly active YouTube users 30 million daily active YouTube users 5 billion videos watched each day 500 hours of new videos are uploaded every minute 500 billion videos shared to...
How the Trade Media is Adjusting to the “New Normal” of COVID-19: A Conversation with SGC Horizon Media
By Matt Sonnhalter, Vision Architect As we are all challenged with navigating our businesses through the realities of COVID-19, we’ve noticed that a number of the trade media have been nimble in responding to the “New Normal.” We had the opportunity to speak with...
Let’s Improve Your Demonstration Skills
Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at automotive repair shops everywhere....