Will Tradesmen Be Safe From the Rise of Automation?
by Relena Jane, guest columnist Article exclusively written for Tradesmen Insights The rise of machinery and automation has been a constant thorn in the side of engineers, machine operatives and even farmers for many years. As far back as the 1700s workers were...
5 Tips for Communications During the Coronavirus Crisis
By Matt Sonnhalter, Vision Architect, Sonnhalter As we’ve learned from the fallout regarding the coronavirus disease (COVID-19), this is a very unsettling time for businesses, and it has created many challenges for manufacturers, as well as their team members and...
Crisis Communications: If a Crisis Hits, Do You Have a Plan?
The recent coronavirus pandemic reminds us that at any given time, organizations, communities, states and even countries can be faced with a crisis that requires effective communications with a strategic plan. Today seemed like a good time to dust off a past guest...
Sonnhalter Promotes Andrew Poulsen to Content Engineer
Sonnhalter promotes Poulsen from his role as public relations technician with the company. CLEVELAND – March 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, promoted Andrew Poulsen from...
Content Marketing Research for Manufacturing
A recent study published by The Content Marketing Institute identifies issues that manufacturing content marketers are facing. The B-to-B sector has always been known to be slightly behind the curve when compared to consumer goods, but the manufacturing side is even...
3 Areas To Tackle Now For Bottom Line Impact
This post originally appeared on INSIGHT2PROFIT.com. Several years ago, an Ohio-based specialty metal business made the decision not to charge for freight costs, even though their products were extremely heavy. The rationale? None of their competitors were charging,...
International Builders’ Show (IBS/KBIS) 2020 Show Recap
By Matt Sonnhalter, Vision Architect, Sonnhalter This year’s NAHB International Builders’ Show was as robust as ever, with more than 90,000 attendees and 1,400 exhibitors packed into the massive, 60,000-square-foot Las Vegas Convention Center. The show has always been...
Marketing Minute: Trade Show Pre-Show Activities
We're in the midst of trade show season, and admittedly, trade shows can be overwhelming. Sonnhalter is here to help. In the first installment of our series of Marketing Minute videos on trade show best practices, Matt Sonnhalter reviews some of the pre-show...
Benefits and Challenges of Unpaid Influencer Partnerships
by Andrew Poulsen, Content Engineer, Sonnhalter Lately, we have seen tremendous growth in the number of influencers in the trades. In fact, it has grown so much so that Sonnhalter clients are forming partnerships and relationships with these influencers much in the...
Manufacturers: How Are You Getting Closer to Professional Tradesmen?
By John Sonnhalter, Founder, Sonnhalter Beyond the normal marketing tactics you do, what are you doing to get closer to your contractors and LISTEN to what their issues are? May I suggest a tradesmen council? You all have brand advocates out there, why not get them...