Five Key Social Media Trends for 2022 – Part Three
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The third macro trend for 2022 is the ROI trend. The ROI Trend Social quietly matures out of the marketing department Respondents in our 2022...
Five Key Social Media Trends for 2022 – Part Two
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The second macro trend for 2022 is the social advertising trend. The Social Advertising Trend Marketers get creative as consumers wise up to...
Top Content Marketing Ideas for Manufacturing Companies
For many digital marketers, the ongoing pandemic acted as an accelerant for digitization. Most famously embraced by the World Economic Forum, this view holds that it didn’t disrupt per se; it pushed forward. Content marketers across industries, seeing increasingly...
Battle of Nostalgia vs The Future
By: Matt Sonnhalter, Vision Architect This year’s Super Bowl ads were dominated by “future” themed ads from the multiple crypto currency ones, the metaverse and what seemed like an electric vehicle ad during every commercial break! But my favorite commercials brought...
Kick-Start Your Career with Thousands of Vocational Program Options
By Kylie Stanley, PR Technician Sonnhalter has updated our vocational education database to connect tradespeople to thousands of programs that are available. With the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue a...
Five Key Social Media Trends for 2022 – Part One
By: Matt Sonnhalter, Vision Architect I think we would all agree that social media is here to stay, and this recent stat confirms it: 77% of people surveyed for a joint report by Facebook and NYU’s Governance Lab indicated that the most important group they are part...
Only 1 in 5 marketers claim to be using marketing automation tools to their fullest potential…
By: Kylie Stanley, Public Relations Technician According to the latest survey from Ascend2 and its research partners, when they investigated the state of marketing automation, they learned that only 1 in 5 marketers are using automation tools to the fullest...
What Are B2B Salespeople Doing Well – and Badly – When Selling Virtually?
By: Matt Sonnhalter, Vision Architect When it comes to selling it’s important to keep your buyer in mind. Although it can be hard to please your buyer, sellers need to approach buyers, differentiate themselves from the competition, and demonstrate their value. In...
Happy Holidays from the Sonnhalter Team!
Happy Holidays from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from December...
Best Practices for Using LinkedIn in B2B and Industrial Marketing
by Emma Jones, guest blogger In just a few short years, LinkedIn has vastly outgrown its humble 2003 beginnings. From a small professional networking platform, it has evolved into a B2B marketing powerhouse with undeniable benefits toward business growth. Still, it...