Map Your Competitive Differentiation: What Can You Own?
by ISURUS, guest blogger Differentiating your product or brand boils down to two simple questions. 1) What are your customer’s needs and buying criteria? And, 2) which of these can your product/brand own? Most marketers and strategists do a good job on Step 1: They...
The Power of Video In The B2B Buyer’s Journey
by Kylie Stanley, Public Relations Technician According to recent research from Brightcove and Ascend2, 88% of B2B buyers have watched videos to learn about a company’s products or services in the last three months. Over the last couple of years, video content has...
Sonnhalter Partners with Habitat for Humanity for 13th Annual Sonnhalter Tool Drive
Donate extra inventory, demo models, tools and building materials that are no longer needed, during the month of August to support Habitat for Humanity. CLEVELAND – July 2022 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Common Industrial Marketing Challenges
by Emma Jones, guest blogger From populating email lists to leveraging automation, discover the most common industrial marketing challenges and how to overcome them. As the pandemic slowly recedes and the marketing world takes a breath of relief, the manufacturing...
Five Key Social Media Trends for 2022 – Part Five
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The final macro trend for 2022 is the customer care trend. The Customer Care Trend Social marketers rescue their brands from the customer...
Marketing Minute: Should Your Company Consider an Influencer Program?
Influencers are becoming increasingly popular among consumer brands, but have you thought about it for B2T (business-to-trades) companies? Join Matt Sonnhalter as he discusses the questions you should ask yourself before starting an influencer program. He outlines...
Five Key Social Media Trends for 2022 – Part Four
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The fourth macro trend for 2022 is the social commerce trend. The Social Commerce Trend Social becomes the heart of the post-pandemic...
Five Key Social Media Trends for 2022 – Part Three
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The third macro trend for 2022 is the ROI trend. The ROI Trend Social quietly matures out of the marketing department Respondents in our 2022...
Five Key Social Media Trends for 2022 – Part Two
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The second macro trend for 2022 is the social advertising trend. The Social Advertising Trend Marketers get creative as consumers wise up to...
Top Content Marketing Ideas for Manufacturing Companies
For many digital marketers, the ongoing pandemic acted as an accelerant for digitization. Most famously embraced by the World Economic Forum, this view holds that it didn’t disrupt per se; it pushed forward. Content marketers across industries, seeing increasingly...