Back to Marketing Basics: Refocusing your Strategy for the Year Ahead
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. New...
Top Five Takeaways from AHR 2026
Matt Sonnhalter reveals his top five takeaways from AHR 2026! Matt explores the crowded tradeshow floor, data centers, hypoxic training and more! Watch the full video below. https://youtube.com/shorts/11OjGtfmGcs?feature=share
What Are YouTube Shorts and Why Should Your Brand Use Them?
Short-form video continues to reshape how audiences discover and engage with content online. One of the newest formats is YouTube Shorts, a feature designed to help brands connect with viewers. What Are YouTube Shorts? YouTube Shorts are vertical, short-form videos...
Top Five Takeaways from This Year’s World of Concrete
Another year at World of Concrete is in the books, bringing steady show-floor energy, a strong focus on safety gear and evolving exhibitor experiences. From seeing your future and great food, watch to see the top five takeaways from the show....
Your Brand is Built Between Campaigns
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. A brand...
Organic vs. Paid Social Media: Finding the Right Balance for Your Strategy
Social media has become one of the most effective ways for manufacturers to connect with contractors, distributors and more. But one question always comes up when planning a content strategy, should you focus more on organic or paid social media? Each plays a...
How to use Hashtags in 2026
Photo by Walls.io on Pexels.com Hashtags, first used in 2007, were once all the rage. Every social media post, whether it be on Instagram, Facebook or some other platform, was adorned with a set of personalized hashtags. Day of the week hashtag trends such as...
How to Use Content to Reach Contractors
Everyone in the industry wants to get their message in front of contractors. But simply hitting “publish” on a blog post or video doesn’t guarantee the right people will see it, let alone act on it. To make real impact, your content needs to be tied to a clear...
Happy Holidays from Sonnhalter!
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...
State of the Trades: Q4 2025 — The Year in Review
This quarter’s State of the Trades highlights three major themes from 2025: Skilled trade wages rose dramatically Employers demanded a more educated, tech-savvy workforce Immigration enforcement and tariffs reshaped wages, hiring, and regional job growth 1. Skilled...