Ever run out of ideas for your company’s social media?
Managing your company’s social media can sometimes lead to running out of ideas. You’re constantly looking for fresh content that resonates with your audience. To help you keep things interesting, we’ve rounded up seven content ideas. Here’s how you can keep your social media strategy on track:
Testimonials
One of the best ways to build trust with your audience is by sharing real stories from customers. Testimonials are a great way to showcase the impact of your product or service. Whether it’s a video or a success story, customer feedback builds credibility and encourages potential clients to give your brand a try.
Industry News
Stay relevant and informed by sharing important updates and trends within your industry. Post articles, research findings or even your own thoughts on emerging topics. Your followers will appreciate the valuable insights, and you’ll position your brand as a thought leader.
Behind-the-Scenes
Give your followers a glimpse behind-the-scenes! Whether it’s how your products are made or an office event, showing the human side of your business can create a deeper connection with your audience. These posts help to build authenticity and make your brand more relatable.
Employee Spotlights
Your employees are the heart of your company, so why not introduce them to your followers? Feature employee spotlights, where you share fun facts about team members, highlight their hard work and showcase the faces behind the brand.
User-Generated Content
Encourage your customers to share how they use your products and services by inviting them to post photos, reviews or videos. Reposting user-generated content (UGC) not only builds community but also shows appreciation for your customers and their involvement with your brand.
Q&A
Engage directly with your audience by hosting Q&A sessions. You can answer frequently asked questions about your product or service, clarify common misconceptions or offer expert advice.
Throwbacks and Polls
Everyone loves a little fun now and then. Share nostalgic throwback photos or posts or run polls to get your audience’s opinion on relevant topics. Fun content helps boost engagement and shows your brand’s personality.
These seven content ideas will keep your social media engaging while also building a stronger connection with your followers. Try experimenting with different types of posts and see what resonates most with your audience.
