All the Buzz About Mobile: Streamlining the Flow of Data Between Field and Office
Mobile is a hot topic and I thought that a practical view from someone who is dealing with Contractors on a daily basis would be beneficial. Fred Ode and Foundation Software is the leading accounting software for contractors. Fred has written several articles and is known for his insight into this market. Here are some practical ways contractors should be using mobile. Enjoy.
Skip DeVilling shares insights on what folks are looking for and what you need to do if you’re on the side of the table looking for a job. He touches on the role of technology and highlights some of the most common mistakes employers make.
Branding: When’s the Last Time You Looked at Yours?
Branding is about your whole organization, from the way you answer the phones, to the attitudes of your CSRs. It’s about a culture, things that are out of the control of the marketing department. Yes, marketing can control the look and feel of promotional materials, but once we’ve hooked a prospect, what happens when they contact the company and actually talk to a human being?
Book Review: Content Rules
For those of you who are still getting your feet wet in social media, here’s a book that will help you get started. It’s called Content Rules by Ann Handley and C.C. Chapman.
Video: An Underused Media For Manufacturing Companies
B-to-B marketers are finally coming to realize that video is an important marketing tool. What some don’t realize is that putting it on your website may not be the best place to house it. Video should be housed on places like YouTube and Slideshare. From a branding perspective, start your own channel on YouTube. I don’t know a manufacturer that couldn’t take advantage of this marketing tool.
B-to-B Marketers: What Are You Doing to Retain Customers?
Depending on what industry you’re in the rule of thumb is that it takes anywhere from 5-9 times more effort to get a new customer than keep an existing one. So why don’t we spend more time nurturing the ones we have?
How Are You Reaching Your Targeted B-to-B Audiences?
I recently attended the Content Marketing World in Columbus where I got a glimpse of the 2012 Channel Preference Study by Exact Target. The study gives insights to different channels – Ddirect mail, email, Facebook, LinkedIn, Google+, Mobile Twitter and SMS.
Viega and Sonnhalter Receive Award of Excellence for Product Launch
BEREA, Ohio – October 2012 – The Viega ProPress® for stainless product launch received a B2 Award of Excellence from the Business Marketing Association in the Multi-Channel Lead Generation category. The B2 Awards are an international business-to-business marketing and...
Manufacturers: Did You Realize CAD Downloads are a Good Lead Generator?
We’re so focused sometimes on our traditional ways of promoting our products that we sometimes overlook the obvious. Today we have a guest post from Jeff Drust, VP Marketing at CDS (Catalog Data Solutions). CDS is a leading provider of software for product search, configuration and online CAD solutions.
Importance of In-Person Training for Manufacturers
I don’t think any manufacturer out there would argue the importance of training. What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers.