What Do You Want From Your B-to-B Lead Generation?
We all have an end game hopefully on both generating and converting leads. What are the critical factors that you’re looking for?
Tradesmen Take Note: Earnings by College Major Compared to Precision Machining
I’ve discussed this in previous posts how there are other options besides a 4-year college degree and the debt that comes with it when choosing a career path. Today, discussing salary comparisons, we have a guest post from Miles Free, Director of Technology and Industry Research for PMPA (Precision Machined Products Association).
From MAGNET: New Research Supports toe Positive Effect of Co-locating Production and Innovation
This post originally appeared on MAGNET’s Manufacturing Success blog and is reposted with permission. New Research Supports the Positive Effect of Co-locating Production and Innovation The preliminary results of a new research report on innovation in manufacturing...
Today we’re talking with Rick Monogue, the publisher of a new magazine scheduled to launch in January of 2014 called Pro Contractor Rentals. We’ll find out why he thinks there’s room in an already crowded market for another print book. I think you’ll find some of his comments interesting. www.procontractorrentals.com
What are you Doing to Maintain Customer Relationships?
Lets face it, new business is hard to develop and you’ve got a lot invested in both time, talent and promotional dollars to bring the new customer through the doors. Don’t you want to keep them?
National Manufacturing Day Opens Doors
Today we have a post from Sonnhalter’s PR Engineer, Rachel Kerstetter.
I love to celebrate the random, weird holidays. It seems like every day is a celebration of something: National Hug Your Cat Day, International Tree Climbing Day, Corn on the Cob Day, World Toilet Day… and this list goes on. Tomorrow, October 4, is National Manufacturing Day and is much more than just a day on a calendar. National Manufacturing Day is a team effort to change the perception of the industry.
Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
We’ve talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors. Their office is a jobsite and they need to be and stay connected. Mobile is changing the way we reach these important people.
Customer Service: What Are You Doing to Retain Customers?
Do you know what a customer is worth to you? Think beyond this quarter or even this year. Think about the last 5 years. How much stuff have you sold them? More importantly, if you come out with something new, where are your best chances of selling it – to someone new or to someone who knows, likes and trusts you?
Content Marketing: Have a Strategy and Be Relevant
Today we have a guest blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing content marketing. Content marketing should be part of all B2B [and B2T] business’s overall marketing strategy. Earlier this month I had the opportunity to attend a fabulous week of learning and motivation when I attended the 2013 Content Marketing World Summit at the Cleveland Convention Center.
What’s the Proper Way of Developing an Internal Mailing List?
When you start to develop an internal email database for marketing purposes, what are the protocols you should follow? Beyond your existing customer lists, you normally get addresses from trade shows, ad leads or possible contests you are running. Should you just assemble them and start emailing?