What’s the Proper Way of Developing an Internal Mailing List?
When you start to develop an internal email database for marketing purposes, what are the protocols you should follow? Beyond your existing customer lists, you normally get addresses from trade shows, ad leads or possible contests you are running. Should you just assemble them and start emailing?
When Just OK Isn’t Good Enough
I don’t know if it’s just me, but I’m finding dealing with people, both personally or in business, is that they just don’t seem to care about the “customer experience.” Unless you have a one-of-a-kind product or service, there are other options, whether it be for dining, dry cleaning or buying a new contractor tool storage box.
Your Most Important Audience
Today we have a post from Rachel Kerstetter, Sonnhalter’s PR Engineer. I have noticed in some companies that internal communication is not made a priority. External communication in the form of advertising and marketing seem to be pretty important though. Here’s the...
NetPlus Alliance Announces Their First Group Meeting
Here is another reason Suppliers should think about the value of joining a buying group. The trends are that they are starting their own meetings which means lots of quality time with distributors. Here are the details:
Are You Training Your “Non-Selling” Sales People?
When we think about sales training we all think about teaching our sales crew about the latest and greatest product we have and seeing how many we can sell. But these folks who we send out into the trenches each day aren’t are only salespeople. What about your non-selling sales people?
Are your Email Campaigns Successful?
Email is still a preferred marketing tool, especially in the B-to-B space. The key to success is having a plan to build relationships with your audience, whether they are existing customers or potentials.
White Paper: Plumbing Market Overview
Sonnhalter is deeply involved with the professional tradesmen. We recently completed an overview of the Plumbing market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for the balance of 2013 and what to look for in 2014.
Talent At the Core
In order to build the best team, take stock of who you have and what their talents are, then give them what they need to succeed. With the right people in place, finding ways to adapt to changing industries is possible.
Mobile Marketing to the Professional Tradesman – What are you Doing?
The professional trades are no different from normal consumers when it comes to using mobile. There have been a few recent articles about both time spent on mobile devices and what’s being used to open and read emails. Both are significant when it comes to reaching contractors with your messages.
As a B-to-B Marketer, Are You Missing Opportunities at Your Next Event?
When planning events, you must not lose sight that your brand needs to shine brightly. This is especially true when you’re doing an annual event. We all have our checklists of what was done last year and you repeat it again this year. While details and checklists are important, the how, when and where can make a difference on how the event is perceived. The unexpected can work too in your favor. You don’t have to reinvent the event, just add an unexpected sizzle to it.