Content Marketing: How Will It Affect You in 2014?
Content marketing is becoming more of a focus with all of us, and for it to be effective like any other tool, you need to have a plan and strategy. Content can be developed in many forms and this can be an overwhelming task, all the more reason to have a plan.
What Does 2014 Look Like For You?
I know for most of us, 2013 was a positive experience. Most of our clients and the folks I talk to in the industry had good growth this past year and are expecting the same this year.
What Are You Doing to Grow Your LinkedIn Connections?
From a B-to-B perspective, LinkedIn is one of the better networking tools. I like it because it’s strictly for business. You can also join groups that focus on various industries or topics. As you build your network, it’s important to know the do’s and don’ts.
Are you Having Trouble Getting the Staff on Board Supporting Social Media?
I think most marketers realize that social isn’t going away and they need to plan to incorporate it into their overall marketing strategy. Marketers also know that adding social means more work for their existing staffs. One of the biggest issues is push back from others within the organization.
Podcast: Link Building is Dead – Long Live Link Building
Sage is the author of the #1 bestselling book on Amazon – Link Building is Dead. Long Live Link Building, and we’re going to pick his brain today about the book.
Sage highlights why people who are focused on search engine results should read this book.
Happy Holidays!
I’ll be taking some time off and will be back after the first of the year. Enjoy the Holidays with your Family.
So How Did 2013 Turn Out?
As we wind down 2013 and look forward to 2014 I’d be interested in how you fared and what your crystal ball looks like for the future.
Smaller Companies Doing a Better Job with Content Marketing
Smaller B-to B-companies (under 100 employees) seem to be doing a better job maximizing their content marketing efforts according to Content Marketing and Marketing Prof’s B2B Content Marketing 2014 Benchmark, Budgets and Trends research.
Tradesmen Are People Too – Put the Cool Factor Into Your B2T Branding
Most B-to-B companies don’t take connecting with their customers on an emotional level as a serious tactic in their branding strategy. They contend that customers base decisions on facts, not opinions or not on silly things like emotion.
What Are You Doing to Improve Your Content Marketing Performance?
When you go to all the work to create great content, don’t miss out on opportunities to share it. We’re all guilty of getting into a routine when creating content and rarely deviate from it, whether it be because of time constraints or just laziness. The point is, we need to shake it up a bit sometimes.