2014 Con/Agg Show – Looks Like Construction Is On Its Way Back
I recently returned from the 2014 Con/Agg Show in Vegas #con/agg show . As some people call it the Disneyland for contractors. All exhibit hall,parking lots and staging lots were filled to the brim with equipment. Contractors were like kids in a candy store.
Are You Using Landing Pages?
No matter what kind of promotion you’re doing, when going after the professional tradesmen, the bottom line is you want them to ask for more info and ultimately a sale. You can’t do that in an ad (print or digital) by itself. You need those that are interested in whatever it is you’re selling to go somewhere to get more info. Effective landing pages make it clear what the visitor is going to do/get for the site.
3 Reasons Why The 2014 International Builders’ Show Was A Success
By Matt Sonnhalter, Vision Architect, Sonnhalter I attended the NAHB International Builders’ Show in Las Vegas (February 4-6, 2014). This was the first time that IBS and NKBA’s Kitchen & Bath Industry (KBIS) were colocated under the Design & Construction Week...
Sonnhalter Offers B2T Marketing Checkup
Business-to-Tradesmen marketing communications firm promotes healthy marketing programs with marketing checkup service. BEREA, Ohio – March 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO...
Choose Your Words
By Rachel Kerstetter, PR Engineer, Sonnhalter I spend about 90% of my time in the office writing something - news releases, feature articles, testimonial stories, ad copy, social media updates, blog posts, emails, etc. When you’re writing anything from a formal...
The More Things Change, The More They Stay The Same
I had some time this week to reflect on almost 40 years in this crazy B-to-B marketing communications business and realized not much has changed.
Let me explain. In our business someone wants to sell something so they ask us to help to communicate why they should be talking with them about product X as opposed to one of their competitors.
Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. The key to a good app is no different than any other piece of content you develop. It has to answer and be helpful to your customers.
6 Tips For Using Video to Tell Your Story
By Rachel Kerstetter, PR Engineer Producing and using video content effectively has been a popular conversation topic around the Sonnhalter office. I had the opportunity to attend a presentation on storytelling with video by Chris Miller, director of the Akron Digital...
Going to Las Vegas for the CONEXPO-CON/AGG Show?
For those of you that are heading to Las Vegas for the CONEXPO-CON/AGG Show, we put together an Insider’s Guide to Las Vegas by asking friends and business associates about gems in the city that you might not be aware of.
When is Less – More?
We all get caught up with having to do more and more especially when if comes to developing content and deploying it through various media channels. We get pressure from our bosses( clients ) to be on every new thing that comes down the road. I recently read an article by Joe Pulizzi the founder of The Content Marketing Institute that addresses this actual issue- Do less ,not more