Going to Las Vegas for the CONEXPO-CON/AGG Show?
For those of you that are heading to Las Vegas for the CONEXPO-CON/AGG Show, we put together an Insider’s Guide to Las Vegas by asking friends and business associates about gems in the city that you might not be aware of.
When is Less – More?
We all get caught up with having to do more and more especially when if comes to developing content and deploying it through various media channels. We get pressure from our bosses( clients ) to be on every new thing that comes down the road. I recently read an article by Joe Pulizzi the founder of The Content Marketing Institute that addresses this actual issue- Do less ,not more
Making Manufacturing Jump Off the Screen with Professional Photos
Today we have a guest post from Hal Stata of Stata Productions sharing how to make your manufacturing operations jump off of the screen by using professional photography. There has been a recent trend of Ohio's manufacturing companies jumping on the website bandwagon....
What’s Your Marketing Strategy for ’14? See What Other Marketers Are Saying
As the year gets under way, we are all completing our plans and strategies for the upcoming year. Last fall, ExactTarget completed a survey of over 2,500 marketing executives who gave their insights on what they will be doing this year.
Manufacturers: Why Are You Using Content Marketing?
I just saw a stat this week that over 90 percent of B-to-B companies are now using content marketing. I wonder if you asked them why, what the answer would be. Hopefully it’s not because everyone else is using it! If you’re using content, you know how much time it takes you and your team to develop and place good content.
Digital Media: Are You Using to Reach Your Industrial Customer?
As marketers in the industrial B-to-B space, I think we all recognize that our potential customers have several options beyond the traditional ones we’ve used for years. The challenge for us is to identify where they are getting their info and to make sure we’re there when they start looking.
Are You Going To Do Things Differently in 2014 With Your Blog?
When was the last time you reviewed your blog’s progress? What, you don’t have anything to review it against you say? If you’re going to take the time to blog, then let’s make sure your time and talents are being put to best use. Well, let’s put a list of things together for you to evaluate:
Five Observations From The 2014 AHR Expo
By Matt Sonnhalter, Vision Architect, Sonnhalter I attended the 66th International Air Conditioning, Heating, Refrigeration Exposition in New York City (January 21-23, 2014). For those not familiar with this trade show, it is the largest HVACR show in the United...
How Sales and Marketing Can Get the Best out of Their Content Marketing
Although sales and marketing are getting better at working together, there is always room for improvement. Together they can make sure they deliver the right content to the right people at the right time.
Ready, Fire, Aim – What’s Your Content Marketing Strategy?
Everyone is so focused on how to tell a story or where it needs to be instead of backing up and asking some real important questions. So for 2014, let’s slow down a bit and get back to some basics.