Are You Going To Do Things Differently in 2014 With Your Blog?
When was the last time you reviewed your blog’s progress? What, you don’t have anything to review it against you say? If you’re going to take the time to blog, then let’s make sure your time and talents are being put to best use. Well, let’s put a list of things together for you to evaluate:
Five Observations From The 2014 AHR Expo
By Matt Sonnhalter, Vision Architect, Sonnhalter I attended the 66th International Air Conditioning, Heating, Refrigeration Exposition in New York City (January 21-23, 2014). For those not familiar with this trade show, it is the largest HVACR show in the United...
How Sales and Marketing Can Get the Best out of Their Content Marketing
Although sales and marketing are getting better at working together, there is always room for improvement. Together they can make sure they deliver the right content to the right people at the right time.
Ready, Fire, Aim – What’s Your Content Marketing Strategy?
Everyone is so focused on how to tell a story or where it needs to be instead of backing up and asking some real important questions. So for 2014, let’s slow down a bit and get back to some basics.
IBS/KBIS – Las Vegas Insider’s Guide
For those of you that are heading to Las Vegas for this International Builder Show or Kitchen & Bath Industry Show, we put together an Insider’s Guide to Las Vegas by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more.
Customer Loyalty: What Are You Doing ?
All too often we focus so much on getting new customers that we forget about who’s supporting us now! I believe the rule of thumb is it takes 5 times as much effort to get a new customer than it does to keep an existing one
Is work fun? (Fun At Work Day)
By Rachel Kerstetter, PR Engineer, Sonnhalter Today is Fun At Work Day! Is your work fun? Do you have fun on the job? Too often, we hear that work isn’t supposed to be fun, but a valuable part of internal communication is to help your staff enjoy their jobs and...
Does Your Company Have an Open-Door Policy?
Last month, Sonnhalter employees had the opportunity to get their hands dirty with a visit to a local manufacturer, Lincoln Electric, that designs, develops and manufactures arc welding products, robotic arc welding systems, fume extraction equipment and plasma and oxyfuel cutting equipment.
Sonnhalter Adds Three New Clients
Business-to-Tradesmen marketing communications firm partners with General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40. BEREA, Ohio – January 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO...
When Was the Last Time You Actually Talked to Your Customers?
I get so frustrated sometimes, both internally and externally, with emails going back and forth a million times to answer questions or get the proper information that I could scream!