Noise – I’m Sick of It!
I recently returned from a trade show in Vegas. From the time I got off the plane until I got back on, I was inundated with noise. From the one-arm bandits in the terminals to the larger than life videos in baggage claim, I started to get a headache.
Direct Mail – A Targeted Way to Reach Tradesmen
Sometimes we’re so focused on the digital and social options out there that we forget about what we used to use before these new ones were available. Direct mail is and has been a tried and true method of generating leads and business from contractors.
Digital Options for the Mobile Tradesman
By Sandy Bucher, Media Engineer, Sonnhalter The World Wide Web turned 25 years old on March 12. Do you remember life before that, when you wanted to get the latest news and information, magazines and newspapers were only available in a print version? How times have...
Manufacturers: HVACR Contractors Are Changing The Ways They Interact With You
Progressive contractors, I believe, are changing the way they are interacting with their manufacturers. When I ran across this research recently, it verified in my mind that it holds true. HVACRBusiness recently released a new research study, “HVACR Contractors: Trends in the Adoption of Products/Systems & Management Approaches,” that highlights new trends on their involvement with manufacturers.
Do You Say “Thank You” For A Retweet?
If you’re active on Twitter, you probably have received a “thanks for the RT.” Saying “thank you” helps build brand loyalty and brings a conversational aspect to your tweets. We all struggle on what’s the correct etiquette for thanking someone on Twitter. Do you always have to say thanks? Are there other ways to show your gratitude?
Podcast: What HVACR Contractors Are Looking For From Manufacturers
HVACRBusiness recently released a new research study, Trends in Building Brands with “High Yield” HVACR Contractors, that highlights new trends on their involvement with manufacturers. I did a podcast interview with Terry Tanker, the publisher, to talk about the results of the research. Enjoy.
2014 Con/Agg Show – Looks Like Construction Is On Its Way Back
I recently returned from the 2014 Con/Agg Show in Vegas #con/agg show . As some people call it the Disneyland for contractors. All exhibit hall,parking lots and staging lots were filled to the brim with equipment. Contractors were like kids in a candy store.
Are You Using Landing Pages?
No matter what kind of promotion you’re doing, when going after the professional tradesmen, the bottom line is you want them to ask for more info and ultimately a sale. You can’t do that in an ad (print or digital) by itself. You need those that are interested in whatever it is you’re selling to go somewhere to get more info. Effective landing pages make it clear what the visitor is going to do/get for the site.
3 Reasons Why The 2014 International Builders’ Show Was A Success
By Matt Sonnhalter, Vision Architect, Sonnhalter I attended the NAHB International Builders’ Show in Las Vegas (February 4-6, 2014). This was the first time that IBS and NKBA’s Kitchen & Bath Industry (KBIS) were colocated under the Design & Construction Week...
Sonnhalter Offers B2T Marketing Checkup
Business-to-Tradesmen marketing communications firm promotes healthy marketing programs with marketing checkup service. BEREA, Ohio – March 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO...