Highlights from the Fifth Annual Sonnhalter Tool Drive Round-Up
We recently completed our fifth annual Sonnhalter Tool Drive to benefit Habitat for Humanity. Thanks to everyone’s generous support, we received more than $35,000 in tools and building supplies. Since Sonnhalter began its efforts in 2010, it has collected more than $141,000 in donations.
Are You Leveraging Social Media Across Your Manufacturing Business?
There are all kinds of buzz words out there integrated marketing, 360 degree marketing, etc. They all have the same goal in mind and that is to take your marketing message and share it across all methods of communication. Place you customer in the center of your efforts and then deliver your information in various ways so they can get it in the format they prefer.
We’ve Always Done it That Way!
I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities. You literally need to think outside the box.
From MAGNET: MAGNET Helps SIFCO Streamline And Stay “SMART”
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
Attending a September Trade Show in Chicago?
Are you heading to Chicago this month to attend the IMTS/IANA, ASPE or NECA trade shows? If so, check out our exclusive Insider’s Guide to Chicago! Use this guide to help you get around town during your free time while attending the various trade shows being held in Chicago in September.
What is a USP?
Do you have a USP? Do you know what a USP is? USP stands for Unique Selling Proposition and it is an important part of developing a marketing program. In the first video of Sonnhalter's Marketing Minute series, Matt explains how to develop a good USP for your next...
Tips on Getting the C-Suite Involved in Blogging
The folks at the top got there, for the most part, because they know the industry and your customer base. Unfortunately, as they move up the corporate ladder, they spend less and less time with the customer and what’s really on their mind.
Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesmen?
Let’s face it, in an ideal world we’d all want our customers to love us! We all know that’s not going to happen, but I’ll bet you might have more advocates for your brand than you think. Why are brand advocates important? Studies show that people rely on peer recommendations and reviews before purchasing goods. Contractors are no different especially if you’re introducing a new product or application they haven’t used or seen before. They certainly don’t want to be the first to try something.
The 3 Most Important Things I Learned as an Intern at Sonnhalter
Emily Bessell just wrapped up a summer internship here at Sonnhalter and before she left, she shared some of the things she learned during her time on our team. Here's what she had to say... With summer winding down and my senior year at Denison University just around...
Email Marketing – Is this the best way to reach the professional tradesman?
With all the marketing trends and new things over the last several years, email still seems to be the “workhorse” for most people’s marketing efforts. Recent research from Gigaom reports that over 75% of smart phone users check their emails on their phones. What I find remarkable, if you look at the chart below, 5 years ago paid search, SEO and digital ads would have been at the top of the list. Oh, how the more things change the more they remain the same.