Customer Loyalty: Does it Exist Anymore?
I know we all want to have customers that only call us and never quibble about price. I guess we need to wake up. Years ago, you could build customer loyalty, but today, I really wonder if it holds true anymore.
Manufacturers: Are You Missing Out On Video Opportunities?
Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them?
From MAGNET: Manufacturing – It’s for Women Too!
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
What Buying a New Car Taught Me About Customer Service
In my list of top things I hate doing is getting a new car. It ranks right up there with going to the dentist to get a root canal. My lease was coming due and I looked on the internet at options and customer satisfaction results and had narrowed it down to two models. I filled out the forms on the site, picked a dealer and waited for a response.
Manufacturers: Are You Buying Into Alibaba?
For those of you who may not know who Alibaba is, it’s a giant e-commerce site started in China and has got traction worldwide. Its model is to build relationships between manufacturers and their customers. Their model is not to sell anything, just hook up the right user with the right manufacturer.
Education, recruiting and the trades – a small step can make a big difference
Today we have a guest post from Candace Roulo, senior editor at Contractor magazine. Since I have been writing for CONTRACTOR magazine, I just had my six-year anniversary in September, education and recruiting in the trades are two issues that continue to be...
Manufacturers: Content Overload. What Are You Doing About It?
Content Overload! It’s not just in the everyday workload of getting stuff done, but in all the new options of delivering your great content that needs to be reviewed to see if it’s appropriate for your audiences.
What we can learn from kids going back to school
My grandkids went back to school last month, and after having a very active summer, I asked them if they were looking forward to going back to school. They both agreed that they were, and when I asked why, some of the answers surprised me.
Social Media For Manufacturers
Rachel Kerstetter, PR Engineer Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients' industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating...
What Are You Doing With All Those Email Leads You’re Getting?
We all have a list of customers' emails in some assemblage of order. What are you doing with them? Let's not assume just because someone is currently buying from you that they will continue to do so. You need to continue to reinforce why they should do business with...