Are You Getting Your Fair Share of Customer Testimonials?
I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises. Most companies, if pleased with what you did or supplied, would be happy to not only give you a recommendation, but in some cases, a testimonial.
Landing Page Tips
Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. It’s also a great way to track responses. It could also be a way of losing a potential customer.
From MAGNET: Attracting and Retaining Manufacturing Talent
Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player....
New Years Resolution: Get back to the basics
It’s a new year, and before we start doing the same old thing, we should take a minute to make sure what we’re doing is getting us the results we want. Makes sense, doesn’t it? We do it in our personal lives this time of year.
Top Posts of 2014
Looking back on 2014, I thought I’d share the 10 most popular posts. Enjoy.
Happy Holidays from Sonnhalter
The Sonnhalter team will be taking some time off over the holidays. We hope that you enjoy this holiday season and time with your family and friends! We'll see you in January!
What are you doing to build your “Proprietary Audience?
Companies need audiences to survive before they are customers. They first have to be part of an audience. As we all are focusing on creating content, it won’t mean much if you don’t have someone to read and react to it.
Manufacturers: What are you doing to improve the customer experience?
Today more than ever, customers are expecting, and in some cases demanding, a better customer experience. These type of experiences have to start in the C suite and trickle down. The Customer service department may be on the front line, but they can only mirror what management has in mind.
From MAGNET: How to Use LinkedIn to Promote Your Innovative Company
Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global player....
8 Tips on Generating High Quality B-to-B Leads
Let’s face it, in your world qualified leads are or should be the holy grail of marketing. According to a report by Marketing Sherpa 78% of B2B marketers biggest challenge is generating qualified leads