Sonnhalter Completes Transition of Ownership
Matt Sonnhalter becomes sole owner of B2T marketing communications agency. CLEVELAND – April 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, became wholly owned by Matt Sonnhalter...
Podcasting – Another Effective Way to Get to Contractors
Podcasts are a very popular medium today and rightfully so. Podcasts can add another dimension to your audience as they can hear the voice behind the words.
Tips on Building a Good Contractor Email List
Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest. We must always be tweaking and improving what we deliver.
12 Tips for Effective Tradesman Videos
Well tradesmen are the same way, so don’t expect them to actively seek out a 5-minute commercial on YouTube. All the search terms in the world won’t make people sit through a video that does nothing more than pat yourself on the back for making such a great product.
New Project Meetings – Tips on How to Make the Most of Them
Project meetings are so important for all who will be working on them, so let’s make sure we make the most out of them. We usually start out with a creative brief initiated by the lead person for the project. This sets the tone and objectives for the project, so when the team does get together, they have a clearer picture of what needs to be done.
Automate and ProMat: One Badge, Two Shows
I had the opportunity to attend Automate and ProMat in Chicago on behalf of two Sonnhalter clients (one at each show). A single badge got attendees and exhibitors into both shows, and the combined efforts of the automation and materials handling groups provided for a great event that included keynote presentations from Renee Niemi (director of Android and Chrome Global Business, Google for Work), John Mackey (co-founder and CEO of Whole Foods) and Steve Wozniak (co-founder of Apple, founder, chairman and CEO of Wheels of Zeus).
Stop and Smell the Roses
Last week I was reminded of how fragile life really is.I lost a friend who was only 57 and appeared to be in great health and they found him at work in his car. One really doesn’t know when your time is up.
PMPA National Technical Conference- Empowering Your Team
great event for manufacturing. Learn and share with peers
Do You Know How Tradesmen Make Their Purchasing Decisions?
For a major new purchase, do you think a contractor or tradesman just walks into a distributor and asks what’s new, and then just buys it? Of course not. The point is, the contractor has done lots of research long before they identify themselves to you as a potential sale.
Skilled Workforce: Alternative Jobs That Don’t Need a 4-year Degree
According to a recent article by Andy Szal on IndustrialDistribution.com, even the Federal Government has identified good paying jobs that don’t require a 4-year degree. The agency expects those jobs to grow by 17 percent through 2022 and that prospects for qualified applicants “should be very good.”