Are Your Print Ads Effective? Here’s How You Can Find Out.
If your company currently has a print advertising program in the trade publications, did you know that many of these publications offer ad readership studies at no additional cost to the advertiser? These studies are usually completed once or twice a year, on ads half-page or larger in size.
Content Marketing: Who has the Advantage – Big Brands or Small Ones?
I always like stories of the little guys who take on the 800-lb. gorilla and win the battle. One of the benefits of social media and content marketing is you don’t have to be an 800-lb. gorilla to succeed.
Big Data – Is it Really Worth the Effort for B-to-B?
I understand the concept of what Big Data is, but truthfully I’m having a hard time getting my arms around whether it’s worth the time, money and effort to track everyone’s movement.
Sonnhalter Promotes Rachel Kerstetter to Public Relations Architect
CLEVELAND – May 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent promotion of Rachel Kerstetter to public relations architect. In this role, Kerstetter manages public...
The Challenges of Being Seen, Heard and Read
Everyone is getting better at resisting all the interruption-driven ads and promotions. Your customers are taking control of what they want to read or look at.
4 Trades That Are Crucial to the Construction Industry
Whether you live in a small town or a large city, you rely on the construction industry to provide infrastructure. From large corporations to modest family households, the construction industry is responsible for creating buildings that shelter you. But while we may depend on this industry for many things, the industry itself relies on several specialized trades. Here are four of the trades that are vital to the field of construction.
Is Your Brand Humanized?
If you’re using social media, your objective is to connect with your target audience. In order to do that, you need to talk in non-business terms instead of connecting on a human level.
Do You Use Relationship Marketing When Trying to Reach Contractors?
I’ve always been a big believer in relationship selling. After all, we usually buy stuff from people we know, like and trust. Agree? So why not take that to another step in the selling process by using the same principles to your marketing efforts?
Why Forecasting and Budgeting are Vital to Success
Today, we have a guest blog from Emily Hunter on the importance of forecasting and budgeting when making smart financial and HR decisions in planning a successful business model.
Did Your Website Survive Mobilegeddon?
On April 21st, Google changed its search results algorithm. Sounds boring, right? Well the results of that change may impact your business more than you think.