Fresh Ideas for Staffing Your Hard-to-Fill Skilled Trade Jobs
Today, we have a guest blog from Area Temps on new ways to staff hard-to-fill positions in the skilled trade industry. The job market is tight, and you have several unfilled openings for hard-to-find candidates, causing your company to lose production unless you pay overtime to your current staff.
B-to-B Marketers: Why it takes more than three calls to make a sale
We’re all focused on generating more leads these days, but I find it ironic that most companies don’t do much with them once they get them. Simply fulfilling a request is not the answer, but yet many companies do just that. According to a survey of people who have requested info suggests that 80% of all sales are made on or after the third contact.
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4 Tips for B2B Social Media Success
It’s no secret that social media has become the major player in marketing, but with all the hype, there are still companies not ready to step up to the plate. In the beginning, business-to-consumer companies were reaping all the benefits of social media. Consumers were attracted to the informality of engaging with their favorite brands one on one. However, recently business-to-business companies have started to pay attention to the benefits of using social media.
Interview with Habitat for Humanity ReStore Manager, Kevin Kelly
Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with Kevin Kelly with the...
Why use Video as Part of your Marketing Mix to Reach the Professional Tradesman
Although there’s no specific research for the B-to-B sector, I think it would be safe to assume that B-to-B folks like to watch them as well. By using testimonials and showing how a product is used, videos also help move prospects through the sales process.
Save the Date! Oct 2 is National Manufacturing Day
Rachel Kerstetter, PR Architect at Sonnhalter National Manufacturing Day, or MFG Day, is October 2nd, which may feel like a long way off from right now, but you should start planning today. If you’re a manufacturer, you should plan an event. Not sure what type of an...
Time for a Checkup?
Let’s check your marketing vitals. We’re offering a thorough B2T Marketing Checkup allowing for an independent examination that helps you take your marketing program’s temperature and choose the right prescription for a healthy marketing communication program that...
5 Ways Construction Design Will Change Within the Next 50 Years
Today, we have a guest blog from Jessica Kane of Federal Steel Supply, Inc., discussing some of the new innovations expected to shape the future of the construction industry. New angles are being used for the advancement of construction design that will most likely be...
8 Practical Uses for Livestreaming
Periscope, Meerkat, Hangouts, YouTube Live, etc. are all names that are appearing more and more in social media marketing news. Many in the B2T (and B2B) space may not even be familiar with those names, or have heard them and wonder what they are.