Blog –Sonnhalter – Industrial Marketing, Manufacturing Marketing

Booth Ideas to Drive Traffic at Trade Shows

As more trade shows approach, many companies find themselves asking the same question, “How can we stand out and drive more traffic to our booth?” With crowded show floors and countless exhibitors competing for attention, creating an engaging booth experience is more...

The Modern Press Release

Join Matt Sonnhalter for a Marketing Minute and learn about the modern press release and how key elements make it a strong, effective communication tool.

What type of Content Works Better in each Sales Funnel Stage?

One of our biggest challenges is to make sure we have the right message for buyers as they go through the buying process. Another challenge is to deliver it in a way that they want to receive it.

Happy Thanksgiving!

As the Thanksgiving weekend approaches, we’d like to say thanks to the many friends and clients we’ve had the good fortune to come in contact with over the years. We’re all running in several different directions all the time, and this time of year we need to slow...

Content Marketing: More is Not Necessarily Better

Your potential audience doesn’t want quantity, they want quality. So if you’re trying to generate more content quicker just for the sake of having it, don’t waste your time. You need to accelerate demand, not noise.

3 Pricing Adjustments Manufacturers & Distributors Should Make Now

This post originally appeared on INSIGHT2PROFIT.com Years ago, an Ohio-based specialty metal business made the decision not to charge for freight costs, even though their products were extremely heavy. The rationale? None of their competitors were charging, so they...

2016 Budgets: How Much are you Going to Spend on Social and Mobile Marketing?

Now that it’s time for budgeting for next year the question is where are you going to allocate your dollars? There’s always more opportunities than there is money to fund them.Social media- have you tried some efforts in it this past year? What were the results? What were managements expectations?
Mobile marketing- Has this been on your radar screen? do you have plans to be mobile friendly in 2016?

10 Reasons to Incorporate a Consistent Press Release Program in Your Marketing Plan

The press release is possibly the most basic element of public relations and is still the most effective method of getting your organization’s news out. However, the concept of consistency is often overlooked when considering press releases.

Are You Using Videos to Connect with the Professional Tradesman?

Short videos are ideal for social media and for you to gain reach and shares. But in order to take full advantage of video, you need to have a strategy. Don’t make a video for the sake of a video. Make it a part of a bigger picture. Are they for branding or product focused? A series of how-to videos or instructional ones.