Are you ready for the true digital natives?
The Millennial generation has been a hot topic for managers and marketers for many years now; in fact you used to call us Generation Y. Not everyone agrees on the exact years for each generation, but it’s generally accepted that Millennials are those born between 1980 and sometime between 1998 and 2000.
Why Content Marketing Can Work for You
Guest post by Amanda Subler, Public Relations & Media Manager for Content Marketing Institute (CMI) Last year I traveled the U.S and Europe producing a documentary about content marketing for my company Content Marketing Institute. We visited Moline, Illinois the...
Banner Ads: Less is More
By Scott Bessell, Idea Builder, Sonnhalter It must have been a “data jockey” who allocated the minimal, odd-ball spaces on websites for what are known as banner ads. Message purveyors have the challenge then to effectively communicate messaging within the confines of...
How to Get the Most Accurate Estimate
By Robin Heike, Production Foreman, Sonnhalter Estimates are crucial in planning your budget, they are a statement of the approximate charge for work to be done, submitted by a business firm ready to undertake the work. In order to get a more accurate approximate...
Go Hands-On for Quality Trade Show Interactions
By Matt Sonnhalter, Vision Architect, Sonnhalter One of the most underutilized components implemented by exhibitors at trade shows is the “hands-on” demonstration of their product/solution. Professional tradespeople make their living working with their hands, so it...
Wanted: A Harvard for Skilled Jobs
Today, we have a guest post from Jeff Selingo, author of "There Is Life After College," which comes out on April 12th. Nearly 40 percent of American workers hold a bachelor’s degree. College graduates are found in virtually every profession. Some 15 percent of mail...
Learn My Name!
There’s a woman that I know from a local professional organization. We’ve been “formally” introduced multiple times. After the first time we met, I knew her name, her face, we traded cards and connected on LinkedIn.
Manufacturers – What is your Biggest Concern?
I guess it would be getting new customers and keeping existing ones. An effective customer experience starts with understanding your customer and then delivering good, meaningful content to them. The more positive the experience, the better the sales or so it would seem. This could be a challenge in today’s market where sales have turned from relationship-based to transactional-type sales.
Super Bowl 50 Commercial Review
It’s not late, I promise. Yes, I know the Super Bowl was well over a month ago. So what’s the point of reviewing the commercials now? Well that’s pretty much my point.
What’s the Future of the Independent Distributor?
I’ve addressed this issue in the past and as time goes on but I’m afraid the independent distributor may be following the way of the corner hardware store. Distributors need to step it up a notch!Long before Grainger, Fastenal, Home Depot and the thing they call the Internet, the local industrial distributor was the backbone to local manufacturers and businesses