Chart Your Online Conversations
By Chris Ilcin, Account Superintendent, Sonnhalter Brian Solis is an interesting person. Digital analyst, anthropologist, and self-described futurist. One of his key areas of focus is the effect of disruptive technology on business and society. In 2008 as a part of...
Incorporating Awards into Your Communications Initiatives
By Rachel Kerstetter, PR Architect, Sonnhalter It feels good to win an award. But beyond being able to bask in the glow of recognition, can awards help you reach your marketing goals? Entering for awards is one tactic we work into the public relations mix for our...
The Culture Threat
Today we have a post from Andrea Olsen. Andrea started her career in the tech start-up world, and brought much of that innovative thinking to her work as the CEO of Prag’madik, an operational strategy consultancy, specializing in the industrial and manufacturing...
Don’t overlook internal communication
If you can’t communicate internally to get everyone on the same page, you can't effectively communicate with anyone else. When reviewing your audience segments, do you include your employees as a segment? Your employees are arguably the most important audience, and...
Sonnhalter Partners with Habitat for Humanity for the Eighth Annual Sonnhalter Tool Drive
Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed. CLEVELAND – July 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Change Your Definition, Change Your Business. Learn From Other Industries How to Manage Change
By Chris Ilcin, Account Superintendent, Sonnhalter A recent Industry Week article by Becky Morgan showcases how a changing industry can adapt and thrive or fixate and die, and has some great advice for being on the right side of that divide. Her first point is to draw...
Understanding and Adjusting to Email Habits
By Rachel Kerstetter, PR Architect, Sonnhalter How many email accounts do you have? I have three. I’m not unlike others in my generation (the Millennial Generation) who maintain multiple email accounts. Each email address has a specific purpose and is used...
Using Content to Market Your Business
Today we have a guest post by Colin Cieloha of Skilled.co. Content marketing is changing the way that businesses promote their products and brands. More and more companies are choosing this option due to both its affordability and effectiveness combined. The problem...
4 Clever Marketing Tips for Targeting Contractors Online
Today we have a post contributed by M.Pierce, Founder of MyBootprint and ShoeMatters – two websites that strive to help people choose the right footwear for their job. As with nearly any profession around the world, more building contractors are turning to the...
Manufacturers: Is your social media participation developing new business leads?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter If not, it’s important to know WHY. Most manufacturers finally got on board with social media back in 2010. They created their company blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in. 70% of...