Email Like You’re in High School
By Chris Ilcin, Account Superintendent, Sonnhalter Last weekend was my high school reunion. Lots of fun and a great time (we even used it as an excuse to raise money for a local charity). And then I read this excellent article on what consumers want from email...
Why Marketing and Sales Need to Work Together
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter For some reason there’s always been a disconnect between sales and marketing, and for the life of me I can’t understand why they can’t play nice. After all isn’t the objective of both is to increase sales? I...
Warehouse Your Marketing Too
By Chris Ilcin, Account Superintendent, Sonnhalter My grandfather always said the best way to learn is to put it into terms you already know. With that being the case, think of your Digital Marketing Assets as products. Now think about how you would warehouse them:...
5 ways to engage professional tradesmen using content marketing
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Content marketing should be a vital part of your strategy to reach and engage contractors and professional tradesmen and move them through the sales funnel. Manufacturers are always focused on leads and will use...
Diversity Initiatives in Electrical Engineering and Contracting Sectors
Today we have a guest blog from Carl Babb of Relectric on the important topic of diversity. Electrical engineering is at the core of industrial growth and energy sustainability in the USA. With the innovative products, designs and concepts, electrical engineers and...
3 Post-Show Activities to Make Your Trade Show a Success
By Matt Sonnhalter, Vision Architect, Sonnhalter I don’t know about you, but it seems like every time I get back from a trade show I’m exhausted and ready for a vacation. Unfortunately, there is still work to do after the trade show. In this Part 3 of our 3-part...
5 During-Show Activities To Make Your Trade Show A Success
By Matt Sonnhalter, Vision Architect, Sonnhalter So, you’ve planned for the show, booked the space, developed the booth graphics and made the travel arrangements. Now it’s show time…how do you ensure the actual trade show days are a success? In this Part 2 of a 3-part...
5 Pre-Show Activities To Make Your Trade Show A Success
By Matt Sonnhalter, Vision Architect, Sonnhalter For most companies, trade shows are still a key component to the marketing mix. But these shows can be a significant investment, between the booth space, the booth itself, graphics, collateral, travel costs and the...
What’s Holding US Manufacturing Back?
Today we have a post from Andrea Olsen. Andrea started her career in the tech start-up world, and has brought much of that innovative thinking to her work as the CEO of Prag’madik, an operational strategy consultancy, specializing in the industrial and manufacturing...
The Eighth Annual Sonnhalter Tool Drive Starts Now!
By Rachel Kerstetter, PR Architect, Sonnhalter Today is August 1st, at Sonnhalter it's basically a holiday because it's the start of our annual tool drive to benefit Habitat for Humanity. Habitat for Humanity does fantastic work building and rehabbing homes for those...