3 Tips on Maintaining Good Relationships with Contractors
By Matt Sonnhalter, Vision Architect, Sonnhalter The cost of acquiring a new customer can be up to five times greater than keeping an existing one. Unless you have a unique product that no one else has, you have to compete with someone for the business, and...
Pricing Challenge: Actual Versus Plan
This post originally appeared on INSIGHT2PROFIT.com. Welcome back to INSIGHT2PROFIT’s 2019 Pricing Challenge! Each article covers a common pricing challenge faced by businesses and provide some tips to help improve your profitability. Now that we’re about...
10 Tips for Trade Show Marketing
Trade shows provide incredible opportunities for connecting with customers, developing relationships with the media and generating brand awareness for your company. The key to trade show marketing success is organization, proactive planning and comprehensive follow...
Manufacturers: Why Customer Service Is So Important In Serving the Tradesman
By Matt Sonnhalter, Vision Architect, Sonnhalter We’ve talked much over the years about customer service and how important it is to resolve issues. And, we’ve also addressed the issue that customer service is everyone’s responsibility, from sales through tech...
Updated Sonnhalter HVAC Market Overview Now Available
Information on HVAC market codes, standards and certifications, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter, we pride ourselves on working only in...
Best Practices for Dealing with Negative Feedback on Social Media
By Andrew Poulsen, Public Relations Technician, Sonnhalter When social media was in its dinosaur days, the technology’s potential seemingly capped out at reconnecting with old friends who live abroad, or more commonly, sharing with your peers that you were having a...
3 Technology Trends Transforming Manufacturing
Today we have a guest post from MAGNET (The Manufacturing and Growth Advocacy Network) organization that has a mission for helping manufacturers grow and compete in Northeast Ohio, especially the 98% of startup to medium-sized manufacturers that drive our economy....
Why Should You Use Social Media in New Business Development?
In the traditional sales model, we identify our prospects and then use several tactics to get in front of them, qualify them and ultimately sell them. But, what about all the other potential users of your product or service that you don’t know about? Yes, some of them...
Your Brand Is More Than Your Logo
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they "dig and find lots of data and then turn it into actionable insights." Here are their insights on the logo's...
Sonnhalter and Viega Honored with PRSA Rocks Award
Marketing communications firm wins silver award in the “feature article” category for its article on the subject of water quality. CLEVELAND – May 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO...