Are You Using Landing Pages?
No matter what kind of promotion you’re doing, when going after the professional tradesmen, the bottom line is you want them to ask for more info and ultimately make a sale. You can’t do that in an ad (print or digital) by itself. You need those that are interested in...
Manufacturers: Help Your Contractors Have Online Success
Many contractors have trouble navigating the digital scene. Here are tips that you can share with them to help them get noticed and sell more of your stuff! Contractor's Online Success Strategy: Get Listed on These Four Websites For service-providing...
National MFG Day Opens Doors to Entire Month of Awareness
by Rosemarie Ascherl-Lenhard, PR Foreman Today, October 2, is National Manufacturing Day (MFG Day) and like everything in 2020, it didn’t present the same opportunities as it has in past years. MFG Day is a team effort to change the perception of the industry, in...
It’s That Time Again — Strategic Planning
As we enter into the final quarter of 2020, (and we think we can say with absolute certainty that we are all anxious for 2020 to be over!) we find ourselves in the midst of strategic planning for the upcoming year. Our friends over at Long & Short of It, masters...
Sonnhalter Offers COVID-19 Information Resource for Business-to-Tradesman (B2T) Industry
As a marketing communications firm dedicated to the business-to-tradesmen (B2T) industry, we quickly realized the tremendous impact COVID-19 would have on all facets of our business. We set out to develop resources to help businesses during the pandemic, and also...
Eleventh Annual Sonnhalter Tool Drive Raises $27,000 Worth of Donations for Habitat for Humanity
CLEVELAND – September 2020 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for an eleventh year during its annual Sonnhalter Tool Drive,...
Are You Using Automation Tools to Help in Social Media?
We’re all trying to do more with less. When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Every industry is different but following are some automation tools you should...
Digital Transformation in Construction Businesses: Common Challenges and Solutions
by Lisa Michaels, guest columnist The construction industry is slowly embracing digital transformation and using it in its design, project estimation, and safety perspectives. However, some of the players are still hesitant about the new technological changes, making...
Virtual Happy Hours, Makeshift Offices and a Million Zoom Calls: Team Sonnhalter Checks in from Home
by Andrew Poulsen, Content Engineer It has been more than five months since the Sonnhalter office transitioned to an indefinite work-from-home (WFH) policy amidst the COVID-19 pandemic. And like thousands of companies and millions of employees all over the world, we...
COVID-19’s Effects on B2T (Business-to-Trades) Industry Distributors
By Matt Sonnhalter, Vision Architect As all aspects of the B2T (business-to-trades) industry are challenged with navigating their businesses through the realities of COVID-19, we had the opportunity to gain some insights on this “New Normal” as it relates to the...