How to Build a Manufacturer Representative Business Plan That Really Works
by Doug Walker, guest blogger Having a business plan is important for the success of any business. A business plan will help you to evaluate your goals and determine how you will set about achieving them. It will help you recognize where things are not going according...
Shorter is Not Always Better…At Least When it Comes to Video Lengths in 2020.
by Kylie Stanley, Public Relations Technician With being stuck inside for the past year, 2020 became the year of videos, making some businesses embrace a digital approach and adopt new methods of marketing. From this, we can look at the key shifts for video that...
How to Improve Your Company’s Blog
by Kylie Stanley, Public Relations Technician In the manufacturing arena where competition is fierce, some companies have turned to blogs as a way to increase brand awareness, become a thought leader in their space, increase their web traffic and generate leads. In a...
Kylie Stanley Joins Sonnhalter as New Public Relations Technician
CLEVELAND – June 2021 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, names Kylie Stanley the new public relations technician. In this role, Stanley will develop content for social media,...
What Are the Top Drivers of Brand Trust Among Global Consumers?
by Matt Sonnhalter, Vision Architect Fewer than one-quarter of consumers in the U.S. feel they are more in control of their data than they were a year ago Today, trust can make or break a brand’s reputation. 74% of people drive their brand trust on “respects and...
How Public Relations Can Benefit Your Business
by Kylie Stanley, Public Relations Technician Are you looking for new customers or want to increase business? Well-developed public relations can be an effective tool to boost your business and help reach your desired audience. You will be able to establish an...
America’s Bridges Are Falling Apart
by Matt Sonnhalter, Vision Architect 1 in 3 U.S. Bridges Needs Repair or Replacement This infographic from Statista shows the Top 7 U.S. states by the number of structurally deficient bridges in 2020. Who knew Iowa had so many bridges? I always thought of rows...
Is it an objection or a question?
Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at automotive repair shops everywhere....
Instagram Post Engagement Rates Remain Far Higher Than Facebook or Twitter
By Matt Sonnhalter, Vision Architect Brand posts on Instagram had an average engagement rate in 2020 that was more than four times higher than on Facebook or Twitter. This is according to recent findings from Socialinsider, which also analyzed social media engagement...
Considering a Digital Asset Management (DAM) Solution for Your Company?
by Matt Sonnhalter, Vision Architect Businesses can no longer manage their expanding content libraries with siloed repositories or simple tools like spreadsheets. So, if you’re exploring a DAM technology for your company, this report from Forrester is a must read. ...