How Public Relations Can Benefit Your Business
by Kylie Stanley, Public Relations Technician Are you looking for new customers or want to increase business? Well-developed public relations can be an effective tool to boost your business and help reach your desired audience. You will be able to establish an...
America’s Bridges Are Falling Apart
by Matt Sonnhalter, Vision Architect 1 in 3 U.S. Bridges Needs Repair or Replacement This infographic from Statista shows the Top 7 U.S. states by the number of structurally deficient bridges in 2020. Who knew Iowa had so many bridges? I always thought of rows...
Is it an objection or a question?
Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at automotive repair shops everywhere....
Instagram Post Engagement Rates Remain Far Higher Than Facebook or Twitter
By Matt Sonnhalter, Vision Architect Brand posts on Instagram had an average engagement rate in 2020 that was more than four times higher than on Facebook or Twitter. This is according to recent findings from Socialinsider, which also analyzed social media engagement...
Considering a Digital Asset Management (DAM) Solution for Your Company?
by Matt Sonnhalter, Vision Architect Businesses can no longer manage their expanding content libraries with siloed repositories or simple tools like spreadsheets. So, if you’re exploring a DAM technology for your company, this report from Forrester is a must read. ...
5 Types of Video to Add to Your Social Media Marketing
by Rosemarie Ascherl-Lenhard, PR Foreman By now most everyone knows that video is where it's at. If you want to grab attention on social media, in your e-newsletter or in a press release–make sure it contains a video! Video is a powerful communication tool that...
Making the Most of Your Upcoming Webinar
by Matt Sonnhalter, Vision Architect As more companies are utilizing webinars as part of their overall marketing strategy, there are some critical steps to help maximize success. ON24 has some great resources on their website, including their step-by-step webinar best...
Towering Helix Marks the Spot for Amazon’s Proposed Corporate Headquarters in Virginia
By Matt Sonnhalter, Vision Architect, Sonnhalter Have you seen the renderings for Amazon’s headquarters in Virginia? I recently ran across an article on Building Design & Construction Magazine’s website from John Caulfield which outlined some of the key features...
5 Ways to Get Better Instagram Engagement
by Andrew Poulsen, Content Engineer, Sonnhalter In past blog posts, we’ve discussed some of the ways companies can hit the ground running with Instagram and make it a useful cog in their marketing machine. Now that you’ve set up an account, accumulated some followers...
Considerations When Marketing Disruptive Technologies in Construction and Manufacturing
by Michelle Laurey, guest blogger The construction and manufacturing industries are enormous engines driving any economy. For instance, in the U.S., the construction industry employs more than 7 million individuals and generates more than $1.3 trillion. On the other...