Kick-Start Your Career with Thousands of Vocational Program Options
By Kylie Stanley, PR Technician Sonnhalter has updated our vocational education database to connect tradespeople to thousands of programs that are available. With the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue a...
Five Key Social Media Trends for 2022 – Part One
By: Matt Sonnhalter, Vision Architect I think we would all agree that social media is here to stay, and this recent stat confirms it: 77% of people surveyed for a joint report by Facebook and NYU’s Governance Lab indicated that the most important group they are part...
Only 1 in 5 marketers claim to be using marketing automation tools to their fullest potential…
By: Kylie Stanley, Public Relations Technician According to the latest survey from Ascend2 and its research partners, when they investigated the state of marketing automation, they learned that only 1 in 5 marketers are using automation tools to the fullest...
What Are B2B Salespeople Doing Well – and Badly – When Selling Virtually?
By: Matt Sonnhalter, Vision Architect When it comes to selling it’s important to keep your buyer in mind. Although it can be hard to please your buyer, sellers need to approach buyers, differentiate themselves from the competition, and demonstrate their value. In...
Happy Holidays from the Sonnhalter Team!
Happy Holidays from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from December...
Best Practices for Using LinkedIn in B2B and Industrial Marketing
by Emma Jones, guest blogger In just a few short years, LinkedIn has vastly outgrown its humble 2003 beginnings. From a small professional networking platform, it has evolved into a B2B marketing powerhouse with undeniable benefits toward business growth. Still, it...
How to Make Complex Ideas Simple
In marketing, we must take complex ideas and simplify them for our audiences. Sometimes it can be difficult in the midst of the chaos. Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market...
U.S. B2B digital advertising grew a whopping 32.5% in 2020 year-over-year…
By Matt Sonnhalter, Vision Architect Digital channels play an important role when it comes to advertising. I’m sure this is no surprise to most marketers given the pandemic the world has been facing the past 18 months. According to Emarketer, the forecast for this...
Marketing Budget’s Share of Company Revenues Almost Cut in Half From 2020
By: Matt Sonnhalter, Vision Architect Entering 2021, companies anticipated to have budget growth of more than 5% as they expected to have a swift recovery. A recent report from Gartner reveals that the share of company revenues allocated to marketing expense budgets...
Buyers’ Online Event Fatigue
By: Matt Sonnhalter, Vision Architect In 2020, companies and businesses turned to online events as an alternative to in-person events due to COVID-19. With those who previously held face-to-face events, 4 in 5 or 78% of people converted to online. Although online...