Are you Using Blogs to Reach the Professional Tradesmen?
Blogs are still a very effective way of reaching an audience, especially if you’re in a niche market. While it may be true that social networks and microblogs have outpaced the traditional blog, the opportunity for you to build thought leadership and branding is better served by blogs.
More than 50% of web users will read blogs this year. According to eMarketer by 2014 150 million American ,or 60% of the population of the US will be reading blogs.Blogging has become an accepted part of the online media landscape and blogging is easy to do.
Have You Started a Company Blog? Maybe You Should.
Blogs are a great way to build thought leadership within specific catagories. While personal blogs have stalled in recent years as consumers move towards social networking and microblogging, company blogs are on the rise.
Social Networking is on the Increase Among Older Adults
So what does this all mean? Manufacturers who still think the only ones using social are the 18-29 year olds should think again. You might be missing a golden opportunity to reach your target audience.
Corporate Social Media: Are You Ready?
Your company may see the value in social media, but they may not have yet taken the first step. The real question is, are they ready for it? You don’t want a READY-FIRE-AIM strategy.
National Electrical Contractors Trade Show in Boston
For those of you that are going to Boston this weekend for the NECA Show, we put together an insider’s guide to Boston by asking friends and business associates about gems in the city that you might not be a aware of. It includes Restaurants, Nightlife, Events and more.
5 Helpful Hints to Attract New Business Using Your Blog
Your Blog is a respository of helpful content that can effectively attract a large number of prospective customers. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads:
What’s Your Company Value Proposition?
Sometimes we get caught up in selling product and making quotas and we lose site of what we’re really selling. If we’re just selling widgets, we’d better have one no one else has. If not, why should someone buy from you?
7 Tips to Use Twitter to Generate Traffic and Leads
Used in the right way, Twitter can be one of the best social media tools to be used to generate traffic and leads for your new business. For the past 18 months, Twitter has been the leading traffic generator to my Tradesmen Insights blog. It definitely needs to be part of your overall social media marketing strategy.
Electricians are SHOCKED! Limited Social Media Equals Unlimited Business
“It is much better to be preparing a well conceived and comprehensive marketing plan and getting ready to use an appropriate mix of outreach strategies rather than just sticking with just one or two strategies that have not worked very well for Electricians and others in the trades.”
Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?
Yes, another survey, and no, I can’t say that it’s that different other than we are targeting only the Industrial/Manufacturing sector to get a sense of how active you are using this new media. If you give us your email, we’d be happy to send you the results. The more responses, the more meaningful the results.