Manufacturers: How to Succeed in Social Media Using Content Curation
One long-term strategy that folks sometimes overlook is that of leveraging content curation as a way of building followers and “expertise standing ” in your field. Content curation for those of you who may not know what I’m talking about is the art and science of finding and sharing quality content on a specific subject.
Social Media Monitoring Tools: What Do You Do With The Information?
Social media is measurable. Isn’t that the mantra everyone talks about? I think everyone would agree that social media is a little easier to get your hands around as to where the lead originated as opposed to traditional media. I sometimes think there’s too much info out there. Social has several tools to help you measure and monitor your activities and hopefully help you take action. My question is collecting data is one thing, but what you do with it (or not) makes all the difference.
Is Your Brand Disconnecting on Social Media?
Hopefully everyone has jumped onto the social media bandwagon in some sort or fashion. But lot’s of B-to-B companies are struggling with how they approach this new media. A recent article in AdAge by Noah Brier sums it up,”In a nutshell,they need to act less like brands and more like people.” You need to teach your brand to speak.
What Are You Doing to Reach the Young Professional Tradesmen?
I know one of the biggest challenges for manufacturers that we represent is getting to the young entrants in the trades. They know how to get to the old guys, they’ve been doing it for years and know that traditional things like trade ads and direct mail programs are effective tools to reach them.
Relax…It’s Labor Day
Happy Labor Day! We need to take time to say thanks to all the tradesmen that we come into contact with on a regular basis. What would we do without the electricians, plumbers, HVAC professionals? How would our factories run smoothly without all the MRO professionals out there?
How Are You Monitoring Your Competitors?
Yeah I know you have your eyes on you major competitors. You have you salesman and distributors feeding you information, but have you used the tools on the internet to see what the social network is saying about you and your competition?
Social Media: What Are You Afraid Of?
If you’re reading this, chances are you are somewhat active with social media. At least you’re testing the waters to see what’s out there. I find it laughable the excuses I hear for not wanting to participate from our customers don’t use it to social media is for young people.
Are You Using Backlinks to Build Your Web Traffic?
Google optimization is based on the premise that the more people like your site the more credible it is and therefore it gets a higher ranking. Right, wrong or indifferent, that’s how the game is played. So what are you doing to make sure other sites are linking back to you?
Are You Using Social Media to Listen to Your Customers?
Listening to customers is not a new strategy, but today we have more options to connect and listen especially online. Social media and digital marketing is making it easier to monitor customers to see what they are saying about you and your competitors. Smart companies are taking advantage of every possible opportunity and making it a part of their online strategy.
Are You Capitalizing on LinkedIn?
For those of you who read this column regularly, you know LinkedIn is one of my best sources for links to my blog. With 100 million plus on LinkedIn, how many potential customers are out there wating to be connected? In a recent post on emarketer.com there were highlights from a recent study from Lab42 that reinforces the notion that users are highly engaged. Here are some highlights: