by tradesmeninsights | Aug 18, 2015 | Marketing Tips, Marketing Tools, Social Marketing, Traditional Marketing
By John Sonnhalter, Rainmaker Journeyman at Sonnhalter
Video is a powerful tool. Consumers view more than 8 billion videos a day on YouTube and Facebook. That alone should tell you something – that people like videos. Why should you use short videos to attract the professional tradesman? Show how to solve a problem or demo a new tool or application.
Although there’s no specific research for the B-to-B sector, and more specifically to the professional tradesman, I think it would be safe to assume that these folks like to watch them as well. Here are 12 tips for effective tradesman videos. By using testimonials and showing how a product is used, videos also help move prospects through the sales process.
A recent study was done by Animoto of 1,000 consumers on how they interact with and feel about companies who use videos. Here are some highlights:
- 25% of consumers lose interest in a company if they don’t use video.
- Email open rates can increase by up to 50% if video is included.
- 75% believe a video describing a service is important.
- 80% believe a demo video is helpful.
How are you using video to help you sell?
by tradesmeninsights | Apr 30, 2014 | Marketing Tips, Marketing Tools, Traditional Marketing
I guess in a perfect world, all videos would go viral and thousands of people would be flocking to your website. Don’t get me wrong, that would be nice, but that’s not my strategy.
I guess I take a different approach. I’d rather have hundreds of the right people see my videos and act on them as opposed to millions who may see them and do nothing. The purpose, in my mind, is to get people to notice and then engage with us because of what we said (content). In other words, bigger is not always better.
In my opinion, you’re better off making a series of very short videos (keep each to one thought or idea). Ideally under 2 minutes is what I tell folks to shoot at.
Here are some thoughts on content.
- Focus on a problem your customer might have from their perspective (what happened if the problem isn’t resolved?)
- Provide tips to solve it.
- Utilize the video medium to show examples or illustrate a solution. Here’s your chance to be creative.
- Make sure they know your company has the solution to solve their problem.
So don’t worry about becoming famous with a video that goes viral. Set your sights on videos that reach your target audience and addresses a solution to one of their problems.
If you like this post, you may want to read:
Why Videos are Such an Important Way to Reach the Professional Tradesman
B-to-B Marketers: Are you Taking Advantage of Online Videos?
