by tradesmeninsights | May 24, 2016 | Marketing Tips, Marketing Tools
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
Building relationships with contractors is no different from building them with your friends. You build relationships with friends over time, but once they know, like and trust you, then they will do anything for you.
Building relationships with contractors is no different. It can’t be a one-way street when everything you talk about is trying to sell them something. You’d get a lot farther if you were looking out for their best interest and helping them solve problems or do things better so they can make more money.
A friend of mine once told me “contractors buy stories before they buy stuff.” Anyone who has spent time with contractors knows how true this is. Know what’s bothering them and keeping them up at night. So how are you going to find those things out? By talking with them and starting to build a relationship.
So if you’re a manufacturer looking to spend more meaningful time with contractors, I’ve written 8 tips on how to connect with contractors that you can get HERE.
The paper gives you tips on how to use relationship marketing and storytelling when dealing with contractors. You’ll also learn how to use training modules and mobile to stay connected and help them train their staffs.
by tradesmeninsights | Jan 25, 2011 | Marketing Tools, Marketing Trends, Social Marketing, Traditional Marketing
Sonnhalter is deeply involved with the professional tradesmen. We recently completed a market overview on the construction industry. The purpose of this document is to give the reader a quick snapshot of the industry, its players and trends. Markets covered are residential, commercial (light commercial), highway/heavy, institutional and industrial/manufacturing.
Highlights include interviews with editors of top trade publications. Also included are associations, buying groups, trade shows/meetings, industry trends and media publications.
To sign up to receive a copy of the Construction Market Overview, click here.
by tradesmeninsights | Sep 7, 2010 | Marketing Trends, Traditional Marketing
Sonnhalter is deeply involved with the professional tradesmen. We recently completed an overview of the Plumbing market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for the balance of 2010 and what to look for in 2011.
Highlights include interviews with editors of the top trade publications. Also included are association and buying group contacts, trade shows/meetings, industry trends and media publications. A free copy for download is available. Click here to sign up.
