What Are You Doing To Track Leads?

Everyone is talking about ROI especially when it deals with social media. What I would like to know is what/how are you currently dealing with what I call Traditional leads from ads (print and electronic), trade shows and websites?

Can you take a few minutes to answer our survey? Click here to take the survey. We’ll be happy to share the results.


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B-to-B Marketers: Analytics Key To Your Internet Success

With more B-to-B marketers jumping on the social media bandwagon, some are so focused on the content that they sometimes ignore the metrics to see if what they are writing is being read, and more importantly, acted upon. Analytics are a crucial component to successfully generating traffic to your blog,Web site and inbound new business leads. But for many manufacturers, best practices for using analytics isn’t understood at all.

The tools are available and be sure to use them. A good resource is the Interactive Advertising Bureau (IAB). Their IAB SmartBrief is one of the daily e-mail newsletters that I receive. It always has helpful information, “what you need to know,” about analytic practices, trends and research pertinent to your company.

Here’s a sampling of some of the latest articles from IAB Smart Brief newsletter:

Click Here to sign up for the IAB SmartBrief.


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2009 Trends and Spending Strategies for B-to-B Marketers

social-media-marketingI recently attended a webinar where the key speaker, Roy Young, President of  MarketingProfs, shared key findings from the study on trends and spending strategies for B-to-B marketers. Highlights  include:

  • Reduced budgets
  • Marketers are sharpening their focus
  • New media is on the rise
  • Emphasis is particularly strong for search marketing, webinars, emails and company web sites
  • Digital and traditional tactics are being woven into an integrated marketing program

The implications are a trend toward the adoption of digital tactics, which started before the economic crisis, but have been accelerated by B-to-B marketers having to do more with less. Marketers have found that buyers want to be in control. The seller’s success depends on engagement and trust.

The study represented a broad range of B-to-B clients in both small, medium and large categories. While traditional tactics still remained the dominant player in 2007 and 2008, 2009 budget tactics now were including more of the social media mix.

To read the entire study, B-to-B marketing in 2009: Trends in Strategies and Spending

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