By Chris Ilcin, Account Superintendent, Sonnhalter
Use images on your website to de-clutter, increase SEO and tell a better story.
One of the biggest pitfalls in manufacturers’ websites (and trade shows, and product literature and more) is the overriding desire to SAY TOO MUCH.
And it’s easy to see why. Most manufacturing companies are led by Engineering or Sales. Both of these disciplines are highly verbal. You want to talk about how great a new process or product is in order to show the leap you’ve made in innovation. You want to make sure the customer has all the information in order to close the deal.
The problem becomes that marketing, and effective electronic communications, are becoming increasingly visual. Part of it is screen size. More than half of all internet use is by devices other than computers, the vast majority of which have screens smaller than a laptop. And some of it is just the pace and speed at which web browsers now expect information to be presented to them in the instant search era we live in.
So, it’s imperative to get your value proposition across in less time than it will take someone to hit the back button and open the next search result. (more…)