By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
Content marketing should be a vital part of your strategy to reach and engage contractors and professional tradesmen and move them through the sales funnel. Manufacturers are always focused on leads and will use things like traditional e-books and white papers. Not all activity will result in conversions. We should consider building brand awareness.
Here are five tactics to consider:
- Blog posts.You may already be doing a blog and if you’re not you should consider it. It helps set you up as an industry expert and helps move prospects through the know, like and trust phase of the journey. Include a strong call to action that will hopefully engage the reader to go somewhere or do something. (more…)