By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
Social media has been around long enough that by now you should have an idea of whether or not it’s working for you. Is it? Do you really know? Do you really care?
I guess the first question we should ask ourselves is why are we doing it? Hopefully it’s not because everyone else is. The next question would be which of the many social media options out there are you focusing on?
Let’s explore the first question – Why are you doing it?
- Are you really sold on it?
- How much of your promotional budget is set aside for social?
- Do you have a written strategy for social?
- Do you have some way of defining and measuring success?
If you’re really sold on it, you’d have a written plan and a dedicated person responsible for its implementation and success.