Today we have a guest post from Russ Hill, Founder of Ultimate Lead Systems.
There is something “fishy” going on with my email and I’ll bet you are having the same problem. It’s call “phishing” and every day is phishing season. It spells BIG trouble for email marketers.
I receive nearly a hundred emails each day. Hundreds of other emails get flagged as “spam” going into my “Junk” mail folder. More and more I receive official looking emails (with corporate logos) claiming to be from Facebook, LinkedIn, the USPS, UPS, FedEx, my bank and even the IRS. The problem is they are all fakes and attempts to game access to my computer or obtain personal information from me and from you. (more…)
How often have you heard sales people say leads generated by marketing are just “literature collectors, college professors, students, lookers or tire kickers?” Or, “I don’t have time for sales lead follow-up.” Or the sales manager who says, “I know my sales people are following up. They just don’t have time to provide feedback.”
All carrot no stick
I’ve worked with many companies over the years that made lead follow-up an imperative with their sales forces. In every case where it was required it yielded significant and profitable results reporting hundreds of thousands and even millions of dollars in sales.
There is much discussion in internet groups about “aligning marketing and sales” and lead follow-up is a critical part of this discussion. (more…)