by tradesmeninsights | Jul 27, 2021 | News
CLEVELAND – July 2021 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for its Twelfth Annual Sonnhalter Tool Drive. In the past decade, Sonnhalter has raised more than $310,000 worth in donations for the organization.
From Sunday, August 1 to Tuesday, August 31, organizations, businesses and manufacturers are encouraged to donate extra inventory, demo models, tools and building materials to the Sonnhalter Tool Drive to benefit Habitat for Humanity’s cause and its efforts of eliminating substandard housing.
“We never imagined how big the tool drive would become! Over a decade later, we are still working with our wonderful partners at the Greater Cleveland Habitat for Humanity,” said Matt Sonnhalter, vision architect at Sonnhalter. “Since our efforts began in 2010, we are once again counting on the generosity of our clients and business colleagues, as well as businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause. We’re looking forward to exceeding the donations of past years.”
The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items.
Greater Cleveland Habitat for Humanity has completed more than 300 homes since 1987 and today, engages over 3,000 volunteers, who provide more than 93,000 hours of service per year to Cleveland’s most distressed neighborhoods. The donated items will be used for Habitat for Humanity projects or will be sold at one of the organization’s ReStore, a recycled building materials store. Proceeds from ReStore sales are used to help Habitat build and rehabilitate homes for those in need.
To watch the Sonnhalter Annual Tool Drive video: https://youtu.be/zueryrWScHI
Tools and materials can be shipped to Attn: Tool Drive, Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115. For information on how you can participate in the Sonnhalter Tool Drive, or to coordinate larger shipments i.e., pallet size, please contact Rosemarie Ascherl-Lenhard from Sonnhalter at 216.242.0420 x130 or firstname.lastname@example.org. To make a monetary donation, please make checks payable to “Greater Cleveland Habitat for Humanity” and mail to Sonnhalter, 1320 Sumner Ave., Suite 200, Cleveland, Ohio 44115.
For more information on the Tool Drive, visit: www.Sonnhalter.com/tooldrive.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com.
About Greater Cleveland Habitat for Humanity
Greater Cleveland Habitat for Humanity engages people of all faiths to eliminate substandard housing. We create hope by building and fully rehabbing homes, strengthening neighborhoods and reweaving communities. Cleveland Habitat was founded as a 501(c)(3) nonprofit organization in 1987. Cleveland Habitat has brought together over 275 sponsor groups and 87,000 volunteers to help more than 300 Habitat homeowners, including more than 1,000 children, have a safe and decent place to live. We have provided working families who earn between 30 and 80% of the area median income (AMI) affordable homeownership opportunities in 20 different Cleveland neighborhoods. For more information on Greater Cleveland Habitat for Humanity visit http://www.clevelandhabitat.org/.
# # #
by tradesmeninsights | Mar 26, 2020 | Trades
by Relena Jane, guest columnist
Article exclusively written for Tradesmen Insights
The rise of machinery and automation has been a constant thorn in the side of engineers, machine operatives and even farmers for many years.
As far back as the 1700s workers were revolting against the onset of technology. English textile workers rallied against the development and implementation of new machinery. They were known as the Luddites, a term that became synonymous with people who opposed technological advances.
It might have taken a couple of centuries, but increased understanding of technology is leading to more automation and AI involvement in our working processes than ever before. Slowly, but surely, machines have taken over from human beings. Think about your supermarket experience and the self-service checkout, or booking cinema tickets using your computer, collecting them from a machine on arrival.
Nowadays, algorithms are being used to mark essays in certain parts of the world, something that seemed impossible a decade or two ago. People are being used less and less in all forms of business, customer service and engineering. Will our dependable tradesmen, the plumbers and joiners of this world, be safe from the rise of automation?
To answer we have to understand how quickly technology is advancing. Manufacturing is one industry that has been hugely affected. Operatives have become scarcer on production lines, even when dealing with intricate assembly and manufacture of parts such as computer chips. Soon enough, AI will start disrupting this industry for the better, making processes much more efficient and quicker. The complexity of circuit board parts to create new machinery will be no more, and will lead to completely eradicating the need for human intervention. Thus, some areas will always need reactive operatives, but in far fewer numbers than before. (more…)
by tradesmeninsights | Jan 17, 2020 | Marketing Tips, Tradesmen Insights
By John Sonnhalter, Founder and Rainmaker Journeyman, Sonnhalter
We all want to get our message in front of contractors. In order to get more mileage out of your content, you need to tie it to your strategy.
We need to help contractors with solutions to their problems, a better technique or tool for the job. A different process that will save time and money. Online training for their workers.
We’re all so concerned on getting our message out that we sometimes miss other opportunities to use the same content (message) and deliver it differently.
I recently read a post by John Jantsch, 10 Ways to Use One Piece of Content, that brings this into perspective. Contractors get their info in several formats. Have you tried any other ways of delivering your message?
Here are some highlights from John’s post:
- Turn your content into a series of videos that the sales team can send out on an individual basis
- Do a webinar and feature it on your website
- Develop an infographic and send it out in an e-blast
- Testimonials. Locate contractors who are already happy customers to give you testimonials, either written or on video.
You don’t need more content – you need the right content in the right context.
Want to read more about content for contractors?
How To Repurpose Content for Contractors
5 Ways to Engage Professional Tradesmen Using Content Marketing
by Sandy | Mar 15, 2019 | Social Marketing, Tradesmen Insights
There are around 505 million blogs in the world today and not all are created equal.
So, how do you identify and communicate with the right blogs and forums to get in front of professional tradesmen? The first question to ask yourself is: are your products or services applicable to your end users using social media? If the answer is “yes,” then your goal should be to do comprehensive research to identify the right communities, monitor them and jump in and get involved in the conversations. As you get involved in these conversations on social media, keep this in mind:
- Your brand can be affected positively or negatively. You don’t control the message.
- Your brand depends on the “loyalists” who are passionate about your brand.
- Key blogs or social media sites are authored by thought leaders from your industry.
- Social media demands transparency, so be honest in your engagement.
Here are a few sites that may be of interest to brands attempting to reach and interact with the professional tradesman:
by tradesmeninsights | Jul 31, 2018 | Marketing Trends, Tradesmen Insights, Uncategorized
By Chris Ilcin, Account Superintendent, Sonnhalter
Remember about 10 years ago? The Lord of the Ring movies had raked in awards (and millions of dollars), San Diego ComicCon became something you heard about, E3 became the trade show you wished you got to go to and The Big Bang Theory debuted, soon to become TV’s #1 show.
Suddenly “nerd culture” was all the rage. Writers were penning think pieces about how this was the ultimate victory for the kid that got picked on in high school. TV commentators discussed at length how this was a “cultural shift” and heralded a new age.
Add to that the continued dominance of the Marvel superhero movies, and the last decade has definitely belonged to the kid that read comic books at lunch.
Well, I predict that the next decade will be the “Age of the Maker and Manufacturer.”