Are Field Salesmen Dead?

I recently read an article in industrial Distribution Magazine by Justin Roff-Marsh that basically said that the industrial distributor field salesman, as we know it, is DOA. I don't know what planet he was born on, but it wasn't this one! read more >

STAFDA Show Recap

I just returned from the STAFDA show which was held in Charlotte, NC. It was the biggest one in some years. The show, for the most part, was upbeat, and the economic forecast for the next few years looks promising for the construction market.read more >

2013 STAFDA Recap

Just returned from the 2013 STAFDA Show in Las Vegas. According to STAFDA, attendance was up to around 4,900 participants. The show for the most part was upbeat, and the economic forecast for the next few years looks promising for the construction market. read more >

2013 STAFDA Recap

Just returned from the 2013 STAFDA Show in Las Vegas. According to STAFDA, attendance was up to around 4,900 participants. The show for the most part was upbeat, and the economic forecast for the next few years looks promising for the construction market. read more >

STAFDA 2013 – Las Vegas Insider’s Guide

For those of you that are going to Las Vegas this weekend for the STAFDA Show, we put together an Insider’s Guide to Las Vegas by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more. read more >

Sonnhalter Releases Three New Podcasts with Topics Related to Distributor-Supplier Relationships

BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released three new podcasts in its Marketing Insights podcast series. The new podcasts offer interviews about trends in distributor-supplier relationships, breakthroughs in supply chain planning and execution as well as a review of the 2011 STAFDA Convention. The first podcast titled, “Trends in Distribution and What it Means to the Distributor-Supplier Relationship,” is an interview with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter. Konzak discusses the trends in distribution and what they mean for the supplier-distributor relationship. The second podcast titled, “Breakthrough in Inventory and Supply Chain Planning and Execution,” is an interview with Howard Coleman, principal of MCA Associates. Coleman explains the new “pull” inventory management system. The third podcast titled, “Review of STAFDA 2011 Meeting and Trade Show” is a compilation of interviews with several manufacturers and representatives in attendance at the 2011 STAFDA convention in San Antonio. The manufacturers and representatives interviewed discuss the STADA convention and their outlooks for 2012. “These podcasts provide interesting insights into how things are changing for manufacturers and distributors, especially since the downturn in the economy,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. The new podcasts, along with the rest of the Marketing Insights series, are available here. (sonnhalter.com/tradesman-insights/podcasts/) About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty –…read more >