by Sonnhalter | Jul 26, 2017 | Social Marketing, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
Brian Solis is an interesting person. Digital analyst, anthropologist, and self-described futurist. One of his key areas of focus is the effect of disruptive technology on business and society. In 2008 as a part of that research he decided to map the social media landscape in what he called the “Conversation Prism,” coming up with a few categories that neatly classified the landscape as it was when Iron Man, The Dark Night and Twilight were in theaters.
Times sure have changed…
2008
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by Sonnhalter | Jun 6, 2017 | Social Marketing, Tradesmen Insights
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
If not, it’s important to know WHY.
Most manufacturers finally got on board with social media back in 2010. They created their company blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.
70% of marketers reported that social media marketing delivers poor or average return on investment.
Many manufacturers thought that by merely having a social media presence, it would give them social media credibility. But they’re learning it takes more than a social media presence to produce new business opportunities.
I recently saw a post from my mentor on the social media scene, Michael Gass. Here are some things you need to review and possibly revisit your social media strategy and implementation:
Here are 11 reasons why social media doesn’t lead to new business:
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by Sonnhalter | May 2, 2017 | Marketing Tips, Social Marketing, Tradesmen Insights
By Rachel Kerstetter, PR Architect, Sonnhalter
You probably set up a Facebook page and a Twitter account a few years ago when social media was the new shiny object for marketers. But now, your social media is anything but new and exciting … and it doesn’t help you reach contractors. You might be wondering if you’re wasting your time on these channels or if you’re better served by switching to the newest social trend.
As a longtime leader in Business-to-Tradesman marketing, we’ve developed 12 helpful tips that will help you use social media to effectively reach contractors.
In “12 Tips for Reaching Contractors with Social Media,” you’ll learn how to evaluate the social media you’re already using and pick the right avenues for connecting with contractors. The tip sheet shares best practices for social media in this niche space using content and integrating it into your overall marketing programs.
Download 12 Tips for Reaching Contractors with Social Media by signing up here.
by Sonnhalter | Mar 21, 2017 | Marketing Tips, Social Marketing
By Chris Ilcin, Account Superintendent, Sonnhalter
According to a recent survey from The Content Marketing Institute 89% of B2B Marketers use LinkedIn as a way to distribute content.
But if a potential customer isn’t already following you, all you’re doing by posting it to your company page is having a closed conversation with friends. While that’s good for strengthening relationships, it’s not an effective strategy for growing business, brand or thought leadership in your industry.
So, short of requiring all employees to share everything you post, what’s a marketer to do?
Join Groups.
If you’re not familiar with them, LinkedIn Groups are smaller “communities within the larger LinkedIn community where people and companies can connect by shared interest rather than work or personal connections.”
The advantage here is that instead of waiting for people to find you or your company, you can use your industry, process or other qualities to go out and find them.
How do you find the right group, and what do you do once you’ve found them? A lot of things you’re already doing. (more…)
by Sonnhalter | Nov 2, 2016 | Social Marketing, Tradesmen Insights
By Chris Ilcin, Account Superintendent, Sonnhalter
How to Keep and Generate Business with Social Media
So, you’ve got a social media presence. Congrats, but if you’re just looking for likes, and pushing out press releases, all you’re doing is pushing out.
How do you also use Social Media to pull in potential customers? Utilize a two prong strategy.
Part One – Tell us How We Messed Up (more…)
