Sonnhalter Adds Airmaster as New Client

Cleveland – March 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Airmaster as one of its newest clients. Located in Clarklake, Mich., Airmaster is a leading manufacturer of air circulation, ventilation and heating solutions since 1886. Airmaster exports throughout the world and offers the largest line of air moving equipment in North America. Airmaster services the end user markets in the industrial, electrical and HVAC segments. Previously referred to as Airmaster Fan, the company has a full fabrication and tool and die facility, which offers a complete engineering and technical staff. “Airmaster began its relationship with Sonnhalter during a crucial time in which the company was in the midst of creating a new brand structure, as well as relocating to a new headquarters,” said Benjamin Braitsch, president and CEO of Airmaster. “Sonnhalter helped us develop a new brand that was fresh, streamlined and communicated that we are more than just fans.” In 2016, with the help of Sonnhalter, Airmaster unveiled a new brand identity with the introduction of a new logo. Sonnhalter provides a full range of marketing communications services for Airmaster that will span across multiple departments which will guide Airmaster creative messaging on both print and electronic platforms, as well as managing its public relations and media relations. “Sonnhalter is excited to have the opportunity to be a part of rebranding this new era in Airmaster’s long history,” said Matt Sonnhalter, vision architect at Sonnhalter. “As Airmaster continues to improve and streamline their processes for delivering air circulation and ventilation solutions, we look forward to building a brand that reflects their commitment to being on the industry’s cutting edge.” About Airmaster: Airmaster, based in Clarklake, Mich., manufactures heaters, air circulation and ventilation fan solutions for industrial and…read more >

Sonnhalter’s Rachel Kerstetter Awarded “Rising Star Award” by Greater Cleveland Public Relations Society of America Chapter

CLEVELAND – December 2016 – Rachel Kerstetter, public relations architect at Sonnhalter, was honored with the inaugural “Rising Star Award” at this year’s annual Cleveland Rocks Awards, presented by the Public Relations Society of America’s (PRSA) Greater Cleveland Chapter. This year marked the 14th year in which the PRSA Greater Cleveland Chapter honored the area’s best in marketing and communications with more than 50 awards across more than 30 categories. The first recipient of the Rising Star Award, Kerstetter was recognized as an outstanding public relations professional with seven or fewer years of experience. At the ceremony, Kerstetter was honored for her high level of professionalism, proven abilities in aligning PR strategy and execution with client goals. “In a short amount of time, Rachel has become an invaluable asset to not only the PR objectives of our clients, but also to the many inner workings necessary to make our agency thrive in our respective niche,” said Matt Sonnhalter, vision architect at Sonnhalter. “Sonnhalter is proud to see a well-deserving candidate such as Rachel be the first to receive this award. With a long career ahead of her, we look forward to watching her grow as an accomplished young professional and seeing how it will move our public relations efforts forward.” Kerstetter joined Sonnhalter in 2011 and served as public relations engineer prior to her promotion to public relations architect in 2015. Kerstetter is an active member of the PRSA, serving on the board of directors, and is vice president of membership of the Greater Cleveland chapter. She earned her bachelor’s degree in communications from the University of Mount Union, located in Alliance, Ohio. About the PRSA Greater Cleveland Chapter The PRSA Greater Cleveland Chapter is the professional organization that brings together public relations, communications and marketing practitioners throughout Northeast Ohio.…read more >

Sonnhalter Announces Marketing Minute Video Series

Video series offers quick, easy-to-understand marketing advice on a variety of industry topics. CLEVELAND – November 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the release of its “Marketing Minute” video series. Hosted by Matt Sonnhalter, vision architect at Sonnhalter, the Marketing Minute video series offers short and concise pieces of marketing and business tips for organizations trying to reach professional tradesmen. Some of the topics covered in the video series include: “What is a USP?” “What is a Creative Brief?” “What is a QR Code?” “Is Print Dead?” “The Modern Press Release” “For many of us, the daily workload doesn’t leave much time in our busy schedules to learn about new trends happening within our industry,” said Matt Sonnhalter. “With the Marketing Minute series, our goal is to educate professionals on some of the latest industry happenings in a way that is fun, informative and concise.” To watch the Marketing Minute video series on YouTube, please visit this link. About Sonnhalter Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter is located in the historic Brownell Building in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. #    #    #read more >

Seventh Annual Sonnhalter Tool Drive Raises $20,000 Worth of Donations for Habitat for Humanity

Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a seventh year during its annual Sonnhalter Tool Drive, which ran the entire month of August and collected $20,000 worth of tools and building materials again this year. Since Sonnhalter began its efforts in 2010, it has collected nearly $200,000 in donations. Organizations, businesses and residents were encouraged to donate new and gently used tools, as well as building materials and appliances, to Sonnhalter to help benefit Habitat for Humanity’s cause of eliminating substandard housing and homelessness. “Your efforts help Cleveland Habitat continue its neighborhood revitalization efforts,” said John Habat, executive director of the Greater Cleveland Habitat for Humanity. “Your steadfast support provides some of the ‘tools’ to making our work possible.” Community participants in the Seventh Annual Sonnhalter Tool Drive included the Berea Recreation Center, Cuyahoga County Public Library - Berea Branch, Dave’s Precision Automotive, Fear’s Confections, Frangos Group, Lakeside Supply, Lamar, offices of Dr. Brian Britt and Dr. Kent Nicklas, Rising Star Coffee Roasters, Samsel Supply, St. Mary of the Falls, Sutton Industrial Hardware, The Wine Spot, Wolff Bros. Supply, Woodhill Supply and many community members. Trades industry participants in the Seventh Annual Sonnhalter Tool Drive included Council Tool Company, Gerber Plumbing Fixtures, Jergens and KNIPEX Tools. “The Sonnhalter Tool Drive is a rewarding and exciting experience for our team each year,” said Matt Sonnhalter, vision architect at Sonnhalter. “We are very humbled by the generosity of our clients, partners and the community who made it possible for us to give nearly $200,000 in donations over the past seven years to this great organization.” All of the donations that Sonnhalter collected benefited the Greater Cleveland Habitat for Humanity. The donated items will be used…read more >

Sonnhalter Partners with Habitat for Humanity for the Seventh Annual Sonnhalter Tool Drive

Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed. CLEVELAND – July 2016 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Habitat for Humanity again for the seventh annual Sonnhalter Tool Drive, during the month of August. Organizations, businesses and manufacturers are encouraged to donate new and gently used tools, as well as cabinets, sinks, building materials and appliances, to the Sonnhalter Tool Drive between Monday, August 1 and Wednesday, August 31, to benefit Habitat for Humanity’s cause of eliminating substandard housing. Affiliates of Habitat for Humanity individually work with participants to sponsor fundraising activities such as tool drives. The Sonnhalter Tool Drive strives to engage businesses and organizations to look through warehouses for extra inventory and overstocked tools or items, as well as the community to look through their workbenches, storage lockers, basements and garages for duplicated or no-longer-needed tools and items to donate. “We had such a great response to last year’s Tool Drive and collected more than $35,000 worth of tools, building materials, appliances and other items, bringing the total to $176,000 donated since our efforts began in 2010,” said Matt Sonnhalter, vision architect at Sonnhalter. “This year, we’re looking forward to working with this generous community, and we encourage businesses to clean out their extra inventory, overstocked materials and demo models, and donate to this very worthy cause.” 8318read more >

Anyone Can Write a Press Release

By Rachel Kerstetter, PR Architect, Sonnhalter Given the appropriate details, anyone can write a press release, however, not everyone should write a press release. Too often when companies try to DIY their press releases rather than have a public relations professional write it, their message gets lost. Here are the most common mistakes that we see with DIY press releases: It isn’t actually news. If you’re going to ask for the media’s attention, you need to actually give them something, that something is news. If you inundate an editor with press releases that don’t contain news, you’ll do more to damage the relationship than build it. It isn’t written in a useable format. Press releases need to be written in AP Style; it makes them incredibly simple for the media to use. It’s a sales pitch. Sales pitches are not press releases. It puts the important information last. When was the last time you actually read to the end of an article? It assumes the reader knows anything about you upfront. A press release came across my desk once that was announcing a new tool and relied so heavily on the tool’s brand name, it never actually told me what the tool is used for. Press releases are a valuable public relations program basic that when done well can earn you media coverage and help build relationships. Don’t assume that just anyone can write a release well. Press releases have changed over time, here's a quick look at the Modern Press Release.read more >

Sonnhalter Adds Mortar Net Solutions as New Client

Cleveland – March 2016 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Mortar Net Solutions as one of its newest clients. Located in Burns Harbor, Ind., Mortar Net Solutions is a leader in the development, distribution and support of innovative moisture management solutions for masonry construction. The company developed and brought to market a series of innovative solutions, including MortarNet®, BlockFlash®, LathNet™ and TotalFlash® that continue to aid masons and architects in their commitment to the creation of beautiful and durable structures. “After an exhaustive search, we’re happy to be working with Sonnhalter as we continue to increase our footprint in the marketplace,” said Art Fox, marketing manager at Mortar Net Solutions. “Mortar Net Solutions was impressed by Sonnhalter’s ability to market to the contractor and distributor levels, and we look forward to applying their expertise to our line of industry-leading solutions.” Sonnhalter provides a full range of marketing communications services for Mortar Net Solutions that will span across multiple departments which will guide Mortar Net Solutions’ creative messaging on both print and electronic platforms, as well as managing its public relations and media relations. “Sonnhalter is happy to expand its reach in marketing to the professional tradesmen through Mortar Net Solutions’ customer base in the masonry construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. “Mortar Net Solutions delivers solutions that are one-of-a-kind to the market, so we are excited to drive the message of these unique products.” About Mortar Net Solutions Mortar Net Solutions develops, distributes and supports innovative moisture management solutions for masonry construction. Mortar Net Solutions was founded in 1992 with the invention of its flagship product, MortarNet®, a mortar collection solution developed to prevent water damage to masonry cavity walls. Mortar Net Solutions also developed…read more >

Online News and the Press Release

I’ve been reading the book, “Trust Me, I’m Lying: Confessions of a Media Manipulator,” by Ryan Holiday at the recommendation of a colleague. It’s full of interesting, and damning, tidbits of information about today’s online publishing world.read more >