Mapping Your Plan

By Rachel Kerstetter, PR Architect, Sonnhalter

It’s that time of year again… the 2017 calendar is looking thin and we’ve turned our attention to next year. If you haven’t already started planning your marketing communications for 2018, now is the time.

To have a successful year, it’s important to do more than just set goals. You don’t just jump in the car to go to a new location for the first time, you look at how to get there, how long the trip will take or at least put the destination into your GPS. That’s planning.

Planning is crucial no matter the size of the organization or depth of the project. Whether you’re initiating a rebranding campaign or creating a 30-second video, you have to plan.

To map out your journey, you need to determine: (more…)

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How to Get the Most Accurate Estimate

By Robin Heike, Production Foreman, Sonnhalter

83_3231574Estimates are crucial in planning your budget, they are a statement of the approximate charge for work to be done, submitted by a business firm ready to undertake the work.

In order to get a more accurate approximate estimate, you’ll need to provide the following:

  • A detailed list of what the end “product” is expected to be or what you want to accomplish. This lets us know what you want and helps us stay on the same page.
  • Any and all support info at the time of the estimate. It can be difficult to build changes into an estimate, so providing everything you can when the estimate is requested helps you get the most accurate estimate.
  • A timeline that provides for adequate time to complete the work.

Estimates are calculations of what time/monies will be needed to fill a blank page. Just like filling this blank page it is not always that easy!

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