by tradesmeninsights | Mar 29, 2018 | Agency Insights, Market Overviews, Tradesmen Insights
Information on plumbing market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more.
At Sonnhalter we pride ourselves on working only in the B2T, or Business-to-Tradesmen industry. And that means not only being up to date on what our clients are doing, but with their industries as well.
To that end, we have developed comprehensive Market Overviews for relevant industries, and continually update them. Our latest update is for the Plumbing Market. Please feel free to download, review and share, and if you have any questions, contact us.
Sign up for our updated Sonnhalter Plumbing Market Overview here:
by tradesmeninsights | Apr 18, 2012 | Marketing Tips, Marketing Tools, Social Marketing, Traditional Marketing
Now that most companies are back on the offensive and are actively spending more money on marketing, I thought I would ask you where are you getting the best results?
I know the big focus and conversations over the last few years have been on social. Have you jumped in yet, and if so, what kind of results are you getting? What about traditional things like print ads in trade journals and direct mail? Is anyone gaining traction with these?
So to answer my own question, we’re finding in our self promotion that both traditional as well as social media are playing important roles in new business development
A few years ago, we added social media to our marketing mix with this blog. It’s been a major commitment by us to do 2-3 posts a week, but our strategy is paying off. We not only have clients following us, but also potentials who are looking at going after the professional tradesmen.
The blog increases our visibility and also visits to our website. We’ve had a run on inquiries over the last 6 months from folks who have been following us and like what we’re saying. From the market overviews to Podcasts with industry leaders, they have recognized that we specialize in a niche market they are trying to reach and have come to us for help. What’s nice about these new business opportunities is that we’re not competing for the business.
All of our new business isn’t coming from social. We’ve had a print campaign going for the last three years in the leading trade journals where we put a false cover on the copies that go to potential advertisers in those markets. This too has brought us several new business opportunities.
So what’s working for you?