Five Observations From The 2014 AHR Expo

By Matt Sonnhalter, Vision Architect, Sonnhalter

2014_AHR_EXPO-2I attended the 66th International Air Conditioning, Heating, Refrigeration Exposition in New York City (January 21-23, 2014). For those not familiar with this trade show, it is the largest HVACR show in the United States, endorsed by 33 leading HVACR industry associations and co-sponsored by ASHRAE  and AHRI. This year’s attendance was once again very strong, with more than 61,000 people attending and more than 1,800 exhibitor booths.

Here are five of my observations from the show:

  1. Strong 2014 Outlook – in addition to the positive sentiment of almost everyone I spoke with at the show, the recent ASHRAE/AHR Expo survey forecasts a pretty good year for the HVACR business. Of the 1,000 HVACR manufacturers worldwide surveyed, 79% of the respondents said their prospects for business were either “excellent” (19%) or “good” (60%) for the coming year, 90% of the HVACR manufacturers believe sales will increase and hospitals/healthcare, light commercial and data/telecom centers were the top three market segments identified to be the most promising for 2014.
  2. Trade Publications Are Not Dead – 35+ publications had a presence at the this year’s show, each with their army of sales people combing the aisles for new and potential advertisers; there also seemed to be an increase of international publications covering both Latin/South America as well as Asia.
  3. Technology Continues To Play Strong Role – it seems every year at this show more and more technology is introduced to the products and services showcased, whether it is the software driving these products or the tablets used to control and monitor them. Again this year, there was a dedicated AHR Expo app for the show which not only helped you find your favorite booth, but also had valuable information about the speakers, educational sessions, transportation and local NYC attractions.
  4. Growing International Attendance – exhibitors from more than 30 countries attended the show. Asian manufacturers have been coming to this show for a number of years and 2014 was no different; however I did notice an uptick of Latin/South American as well as European exhibitors and attendees this year.
  5. “Efficiency” Is Still The Buzzword – with the way the economy has been over the last few years I think we have all gotten used to “doing more with less.” In the HVAC market that is nothing new, no matter which aisle you walked down during the show “efficiency” rang out in booth messaging, product benefits and sales pitches.

These are just a few of my observations, but if you attended, I would love to hear any key takeaways you had from the show.

Share this:

No Surprises in GlobalSpec’s Industrial Marketing Trends Survey

GlobalSpec recently released its annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market.

Their surveys usually give a relatively good pulse of what’s happening in the space. As I said in my headline, it should come as no surprise that the Industrial market is holding its own especially when you compare it to the last few years.

Here are some highlights:

83% of companies anticipate increased sales over 2011

35% of companies are spending more on marketing in 2012

67% said customer acquisition/lead generation is their primary focus

68% said they would increase spending on webinars

It seems like lead generation is still at the top of priorities. It’s good to see that companies are starting to integrate digital and traditional marketing programs together with online taking more of a role. It was also nice to see more and more manufacturers are starting to use social media with LinkedIn being the most used followed by Facebook.

The report is only 18 pages and is an easy read. Hope you get something out of it.

Share this:

Overview of the Construction Market

Sonnhalter is deeply involved with the professional tradesmen. We recently completed a market overview on the construction industry. The purpose of this document is to give the reader a quick snapshot of the industry, its players and trends. Markets covered are residential, commercial (light commercial), highway/heavy, institutional and industrial/manufacturing.

Highlights include interviews with editors of top trade publications. Also included are associations, buying groups, trade shows/meetings, industry trends and media publications.

To sign up to receive a copy of the Construction Market Overview, click here.


Share this: