Has your sales process evolved toward contractors?

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Buyers have taken more control over the sales process. According to Hubspot, 57% of salesmen acknowledge a shift in buyer behavior in becoming less dependent on sales from a year ago. This is true when speaking to contractors and tradesmen. 12095read more >

Positioning: Have You Found Your Focus?

Last fall, Sonnhalter was recognized by HubSpot as an agency that "gets" positioning and has found its focus. It's no secret that we're known for our B2T marketing communication niche and that we really dig in and get our hands dirty. But the question we often get is: "Does B2T limit you?"read more >

Are You Using LinkedIn to Generate Leads?

LinkedIn has always been one of my best sources of activity to my blog. It also allows me to network with others who have the same interest in groups that I join, and I can always count on input from those who are linked with me if I need something or a question answered. That's why it wasn't a big surprise to me when a recent study by HubSpot said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook.read more >

How Are You Generating Social Media Leads?

Hopefully one of your objectives for social media is to generate new business leads. Obviously one of the ways is to be more active. Whether it's Twitter, Facebook, LinkedIn or your blog, you need to be visIble and active in order to create followers. Social Media explorer shared some interesting stats on new research that bigger may be better. Here are some highlights: read more >

Content is King: 10 Tips on Effective Writing

Content is king as I've learned from mentor Michael Gass. He says it doesn't matter how great a writer you are, if people don't read it, then there's no benefit to anyone. I'm sharing his 10 tips which I try to live by when writing for social media. I'm a living testament that if you follow the rules, your writing will be read and shared.read more >