by tradesmeninsights | Oct 27, 2010 | Marketing Trends, Traditional Marketing
American manufacturers continue to wrestle with the question – Does American-made make a difference? I think it does if you have a product that has some value added and it’s not considered a commodity. According to a recent by Harris Interactive, made in America does boost purchase appeal. Not surprising, the over-35-year-old set is the strongest demo. Older American and midwesterners are the biggest supporters.
Here are answers to the question: When you see an ad emphasizing “Made in America,” are you…
What are your thoughts on made in America? Does it make a difference?
by tradesmeninsights | Jun 3, 2009 | Marketing Trends, Social Marketing
Everyone’s putting out stats on how one element or another of the social media landscape is doing, i.e. 175 million Facebook users spend an average of 3 billion minutes a day on Facebook, according to Conde Nast Portfolio; Twitter is growing at a 1,382% annual growth rate; Facebook has grown from 100 million to 200 million users in less than 8 months.
What does all this mean to the B-to-B marketer? It means that the world is embracing social media in one form or another. It means that Americans have not only found it, but are using it. Media post reports 49% of us are using some combination of social media in their life. Here’s a breakdown of social usage by age, gender and education that I think you’ll find interesting from a poll by Harris Interactive:
| Online Social Network Usage – By Age & Gender (All Online Adults; % of Age Group) |
|
|
Age Group |
Gender |
| Network Usage |
Total |
18-34 |
35-44 |
45-54 |
55+ |
Male |
Female |
| Have a Facebook or MySpace account |
48%
|
74
|
47
|
41
|
24
|
45
|
52
|
| Update Facebook or MySpace account at least once a day |
16
|
29
|
17
|
10
|
3
|
14
|
18
|
| Use Twitter (Net) |
5
|
8
|
7
|
4
|
1
|
5
|
5
|
| Follow people on Twitter |
5
|
8
|
6
|
4
|
1
|
5
|
5
|
| Use Twitter to send messages |
3
|
4
|
5
|
1
|
*
|
3
|
2
|
| None of these |
51
|
25
|
50
|
59
|
76
|
54
|
47′
|
| Source: Harris Interactive, April 2009 Multiple responses allowed; * indicates less than 0.5% |
| Online Social Network Usage – By Education (All Online Adults; % of Group) |
|
|
Education |
| Network Usage |
Total |
HS or less |
Some College |
College Grad+ |
| Have a Facebook or MySpace account |
48%
|
40
|
55
|
52
|
| Update Facebook or MySpace account at least once a day |
16
|
14
|
18
|
16
|
| Use Twitter (Net) |
5
|
3
|
7
|
6
|
| Follow people on Twitter |
5
|
3
|
6
|
6
|
| Use Twitter to send messages |
3
|
1
|
4
|
4
|
| None of these |
51
|
59
|
43
|
47
|
| Source: Harris Interactive, April 2009 Multiple responses allowed; * indicates less than 0.5% |
