Reaching Contractors with Social Media
By Rachel Kerstetter, PR Architect, Sonnhalter
You probably set up a Facebook page and a Twitter account a few years ago when social media was the new shiny object for marketers. But now, your social media is anything but new and exciting … and it doesn’t help you reach contractors. You might be wondering if you’re wasting your time on these channels or if you’re better served by switching to the newest social trend.
As a longtime leader in Business-to-Tradesman marketing, we’ve developed 12 helpful tips that will help you use social media to effectively reach contractors.
In “12 Tips for Reaching Contractors with Social Media,” you’ll learn how to evaluate the social media you’re already using and pick the right avenues for connecting with contractors. The tip sheet shares best practices for social media in this niche space using content and integrating it into your overall marketing programs.
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