Not Real, But Reality
By Chris Ilcin, Account Superintendent, Sonnhalter
By now, if you have a presence on social media, and are involved in sales or marketing, you’ve seen this:
Well, bad news.
- “Fourth” isn’t spelled that way
- The National Sales Executive Association doesn’t exist
- There’s no study to be found that supports any of these statistics
There’s a great blog here that goes in to more detail. But I’d rather focus on something else:
Why do we want this to be real?