Social Media 101 Webcast: Pass It On To Those in the B-to-B World Who Need It

If you're reading this post, I'm preaching to the choir, but it's amazing the number of people who still don't understand social media. If they have an idea of what it is they have, they don't have a clue on how to use it in the B-to-B world. read more >

5 Things An E-Mail Marketer Should Avoid when Targeting the Professional Tradesman

Sometimes we take things for granted and can tend to become complacent when using tools like e-mail marketing. We think we know it all since we've been doing it for so long, but we may have lost sight of what made e-mail so successful in the more >

Where Are Your Prospects In The B to B Sales Cycle?

In an ideal world, every lead from every source would be waiting to hear from you so they can place an order. Please pinch yourself and wake up, this only happens in dreams!read more >

2010 Outlook: B-to-B Marketers Plan On Increasing Social Media Budgets

According to a recent survey by, B-to-B clients are going to increase their spending in the social media arena in 2010. It certainly makes sense that the ones who have tried various aspects of social must be getting some traction or they wouldn't be spending more. It's interesting to note that the 3 top areas they plan on increasing are web sites, e-mails and search. The three main reasons are: Thought leadership Lead generation Customer feedback What are you planning for 2010?read more >

How Do You Find Readers For Your Blog?

If you're just starting out with a blog, I know the scariest thing for me was wondering who in the world was going to find my blog, no less take the time to read it. If you're passionate about a subject, market or cause, you may have more people than you think that would be interested in reading and sharing their thoughts. Here are some simple ways to get the ball rolling so you can become the super star blogger you always knew you could be:read more >

Use Social Media To Generate Professional Tradesmen Leads

There are many traditional ways of generating leads, i.e. pay for click, list rentals, etc. But social lets you go beyond some of these typical methods and lets people find you. In my mind, one of the biggest benefits to social media is the ability to identify and start conversations in a low-key manner with potential more >

Social Media Survey to Editors of Top Trade Publications is Very Enlightening

Many manufacturers are still skeptical about social media in a B-to-B arena. Since we deal with the professional trades, we know most of the editors very well and recently asked many of them to participate in a survey on social media. The majority of them are responsible for end user books that serve the likes of plumbers, electricians, HVACR contractors and mechanical more >

A Guide to Micro-Blogging for B-to-B Marketers

Micro-blogging is an effective way for people to get messages to the world. Unlike regular blogging where your posts can go on and on and cover numerous subjects, a micro-blog communicates one event. A good comparison is of thinking of it as a cross between social networking and more >

5 Tips From B-to-B Marketing Thought Leaders on How to Increase Your ROI

In today's economy, you won't find any marketer that isn't looking for a better ROI. I recently read a post by Modern B2B Marketing, sharing five helpful tips that will increase your more >

Forrester Report: Most B-to-B Blogs Fail

Social media is becoming quite the buzz in B-to-B circles and businesses fall into one of two categories: 1) those who have started one only to see it lose steam and die, or 2) those who don't because they are afraid of what their customers might say that would reflect negatively on them. read more >