What Are You Doing to Track Leads?

We're taking a poll to see how B-to-B marketers are currently tracking leads (all kinds). It's a short survey (7 questions), and if you want to get a copy of the results, there's a place for your e-mail at the end of the survey; we'll be happy to share the results. read more >

Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?

Yes, another survey, and no, I can't say that it's that different other than we are targeting only the Industrial/Manufacturing sector to get a sense of how active you are using this new media. If you give us your email, we'd be happy to send you the results. The more responses, the more meaningful the results.read more >

B-to-B Marketers Are Slow Adopters of Social Media

This should not be news to anyone in the Industrial or B-to-B space. We have always been lagging when it comes to new technology. When the web started in the early 90s, we were some of the last to jump on board. So it should be understandable that we lag our B-to-C counterparts.read more >

6 Tips to Make Your Blog More Successful in Reaching the Professional Tradesmen

B-to-B marketers, to be successful in the world of blogging, you must truly be focused on your target market. A blog should be central to your company’s social media strategy for new business. What fuels the engine to this strategy is good content.read more >

B-to-B Marketers are Finding LinkedIn a “Go-To” Source for Prospecting

I've been saying for some time now that the the most overlooked social media tool for the B-to-B market is LinkedIn. It makes sense to join groups on LinkedIn whether it's buying groups like A-D or Netplus Alliance, or associations like STAFDA or AHMA. Take advantage and participate in the arenas you sell to and through. read more >

B-to-B Marketers: When Should You Outsource Social Media?

For those of you who haven't yet dove in to the social media arena, whether it's because of fear of the unknown or the fear of it's going to be too time consuming, I have some friendly advice. I can't force you to try it but I can tell you it won't hurt and you can't break anything. For those who are willing to to give it a try but are worried about the amount of time it will take I have some suggestions for you to consider. read more >

B-to-B Marketers: 6 Tips to Drive Traffic to Your Blog

“Build it and they will come,” is not the answer to generate traffic to your agency’s blog. You must employ proactive tactics to create awareness and interest among prospective tradesmen. The more traffic that you can generate, from among your target audience, the more inbound new business leads that will follow.read more >

B-to-B Marketers: Tips on How to Optimize Twitter

In our world of B to B and especially the world of manufacturing Twitter of all the social media tools is probably the most misunderstood and therefore the most under utilized.75 million people visited Twitter in January alone, over 23 million were from the US. According to Twitter, over 50 million tweets are sent daily.Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential.read more >

B-to-B Marketers: 5 “Must Haves” Before Starting Social Media

Unless you live under a rock, everyone knows about social media at least in broad terms. Social media holds a tremendous amount of potential for businesses looking to grow. Many companies, in an effort to get started, jump right in, and while that's not the end of the world, I think if they really want social media to have a positive impact on their business, they should consider the following.read more >

B-to-B Marketers: Use Video on Your Web Site to Increase SEO.

Manufacturers are missing the boat if they are not incorporating videos into their Web sites. According to Forrester Research, videos properly submitted are 53 times more likely to generate first page Google rankings. You heard me right, 53 times more likely. Other advantages are that results appear in days because Google is pushing video to the top. This is a great opportunity for B-to-B marketers.read more >