Blogs and Forums for the Professional Tradesman

There are around 505 million blogs in the world today and not all are created equal.

So, how do you identify and communicate with the right blogs and forums to get in front of professional tradesmen? The first question to ask yourself is: are your products or services applicable to your end users using social media? If the answer is “yes,” then your goal should be to do comprehensive research to identify the right communities, monitor them and jump in and get involved in the conversations. As you get involved in these conversations on social media, keep this in mind:

  • Your brand can be affected positively or negatively. You don’t control the message.
  • Your brand depends on the “loyalists” who are passionate about your brand.
  • Key blogs or social media sites are authored by thought leaders from your industry.
  • Social media demands transparency, so be honest in your engagement.


Here are a few sites that may be of interest to brands attempting to reach and interact with the professional tradesman:


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B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen

For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog.

Here are a few good reasons you should consider a blog for your company:

  • Websites are mostly static – Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do. If you don’t get him to follow you on an RSS feed or fill out a form to be on a mailing list, you basically have lost most visitors.
  • Thought leadership – One of the main objectives of a blog is to set you and your company apart. What better way to increase your brand awareness and generate new leads?
  • Keep your customers/prospects coming back – When you publish new content on a regular basis, customers and prospects keep coming back. It also allows for interactions with both categories.
  • Re-purpose content – You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure.
  • Blogs can provide additional in-links – Once you establish yourself as a thought leader in a category, others will begin to link back to you and this will alert search engines that you must be saying something important.

These are some of my reasons for blogging. I’d like to hear some of yours.

If you like this post, you may want to read:

Are you Using Blogs to Reach the Professional Tradesmen?

Have you Started a Company Blog? Maybe you Should.

5 Helpful Hints to Attract New Business Using Your Blog.


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